{"id":584641,"date":"2026-05-26T12:12:26","date_gmt":"2026-05-26T10:12:26","guid":{"rendered":"https:\/\/highxtar.com\/the-end-of-the-fenty-x-puma-collaboration\/"},"modified":"2026-05-26T12:12:28","modified_gmt":"2026-05-26T10:12:28","slug":"the-end-of-the-fenty-x-puma-collaboration","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/the-end-of-the-fenty-x-puma-collaboration\/","title":{"rendered":"The end of the FENTY x PUMA collaboration"},"content":{"rendered":"\n

Several sources confirm that Rihanna has reportedly decided not to renew the contract. <\/h2>\n\n

We may be looking at the end of one of the most iconic collaborations of the past decade. FENTY<\/strong> and PUMA<\/strong> may have ended their collaboration after completing their three-year deal signed in 2023. <\/p>\n\n

Although no official statement has been released yet, Rihanna<\/strong> has been spotted publicly wearing Nike<\/strong>\u2014specifically the collaboration with Jacquemus<\/a><\/strong>. A seemingly simple gesture, but one loaded with meaning if we consider the exclusivity of her previous contract.<\/p>\n\n

To understand the magnitude of FENTY x PUMA<\/strong>, we have to go back to 2014, when RiRi<\/strong> signed on as creative director of the women\u2019s line, completely changing the brand\u2019s cultural trajectory. The first silhouette born from this partnership managed to rewrite the concept of the celebrity sneaker collaboration<\/em> even before it blew up in the market, and the Creeper<\/em> became a full-blown mass phenomenon.<\/p>\n\n

That early era pushed PUMA<\/strong> sales to record highs and helped cement the oversized aesthetic and elevated sportswear<\/em>. However, the context for its renewal in 2023 was completely different. After reappearing with the brand following her Super Bowl<\/strong> performance, Rihanna<\/strong> tried to reignite the FENTY<\/strong> magic with a new generation of silhouettes\u2014Avanti<\/em>, Creeper Phatty<\/em> and Cat Cleat<\/em>\u2014but the industry had changed too, and the market was already saturated with collaborations.<\/p>\n\n

That\u2019s when the big question arises: what\u2019s next? Nike? Only time will tell…<\/strong><\/p>\n

\n
\"Photo
NEW YORK, NY – MAY 17: Rihanna is seen on May 17, 2026 in New York City. (Photo by Jason Howard\/Bauer-Griffin\/GC Images)<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

We may be looking at the end of one of the most iconic collaborations of the past decade.<\/p>\n","protected":false},"author":27,"featured_media":584605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1216,1399,1217,906],"class_list":["post-584641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-fenty-en","tag-puma-en","tag-rihanna-en","tag-sneakers-en"],"acf":[],"yoast_head":"\nThe end of the FENTY x PUMA collaboration - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"We may be looking at the end of one of the most iconic collaborations of the past decade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/the-end-of-the-fenty-x-puma-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of the FENTY x PUMA collaboration\" \/>\n<meta property=\"og:description\" content=\"We may be looking at the end of one of the most iconic collaborations of the past decade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/the-end-of-the-fenty-x-puma-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T10:12:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T10:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/05\/thumb-rihanna-fenty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"The end of the FENTY x PUMA collaboration\",\"datePublished\":\"2026-05-26T10:12:26+00:00\",\"dateModified\":\"2026-05-26T10:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/thumb-rihanna-fenty.jpg\",\"keywords\":[\"Fenty\",\"Puma\",\"Rihanna\",\"Sneakers\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/en\\\/the-end-of-the-fenty-x-puma-collaboration\\\/\",\"name\":\"The end of the FENTY x PUMA collaboration - 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