{"id":585739,"date":"2026-06-04T10:28:43","date_gmt":"2026-06-04T08:28:43","guid":{"rendered":"https:\/\/highxtar.com\/we-teamed-up-with-adidas-and-kiko-milano-for-the-premiere-of-la-gran-cucaracha-to-celebrate-bad-bunny-landing-in-madrid\/"},"modified":"2026-06-04T10:28:45","modified_gmt":"2026-06-04T08:28:45","slug":"we-teamed-up-with-adidas-and-kiko-milano-for-the-premiere-of-la-gran-cucaracha-to-celebrate-bad-bunny-landing-in-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-teamed-up-with-adidas-and-kiko-milano-for-the-premiere-of-la-gran-cucaracha-to-celebrate-bad-bunny-landing-in-madrid\/","title":{"rendered":"We teamed up with adidas and KIKO MILANO for the premiere of La Gran Cucaracha to celebrate Bad Bunny landing in Madrid"},"content":{"rendered":"\n

HIGHXTAR. was the media partner for the most anticipated night party of the season, packed with Caribbean sounds. <\/h2>\n\n

Last Saturday, May 30, at HIGHXTAR<\/a><\/strong> we didn\u2019t just witness something historic\u2014we experienced it front row. As the official media partner<\/strong> for the kickoff date of La Gran Cucaracha: Un Ratito M\u00e1s Festival<\/a><\/strong>, we set out\u2014together with two essential allies, adidas and KIKO MILANO<\/strong>\u2014to turn Florida Park<\/strong> in Madrid\u2019s Retiro into the absolute epicentre of Latin culture in Madrid. <\/p>\n\n

We wanted to pay tribute to Borinquen culture<\/strong>\u2014that perfect archipelago that is Puerto Rico\u2014and to all of Latin America. With adidas and KIKO MILANO, who from different worlds share our vision of creativity, authenticity and self-expression, we created a space to keep dancing Un Ratito M\u00e1s<\/strong>. While adidas turned Florida Park\u2019s terrace<\/strong> into the meeting point for our community and some of the most exciting talents right now, KIKO MILANO brought attendees into the world of its new collaboration with Just Cavalli<\/strong>\u2014a collection inspired by the Italian house\u2019s animalier universe that turns makeup into a true attitude statement. And so, between music, beauty and culture, we claimed our right to perrear from the sky to the floor until six in the morning.<\/strong> <\/p>\n\n

Our VIP area: the adidas terrace<\/h2>\n\n

From the moment doors opened, it was clear who ruled the outdoor space. adidas took over Florida Park\u2019s terrace<\/strong>, creating a one-of-a-kind meeting point where we brought together our whole community and standout talents from today\u2019s scene. <\/p>\n\n

Many of the most special guests at this coveted date came with HIGHXTAR. and adidas. Some arrived straight from Bad Bunny\u2019s first concert in Madrid; others were drawn in by the pull of Latin rhythms, from salsa to reggaet\u00f3n. Joining us were film director Javier Calvo<\/strong> (fresh off a Cannes award for La bola negra<\/em>), singers Ralphie Choo<\/strong>, Bel\u00e9n Aguilera, Abhir<\/strong>, Carlota Urdiales<\/strong>; actors Manu R\u00edos, Ana Rujas<\/strong>, Ricardo G\u00f3mez<\/strong><\/strong>, Claudia Traisac, B\u00e1rbara Lennie, Irene Escolar, Itzan Escamilla, Macarena Garc\u00eda, Itsaso Arana, Joel S\u00e1nchez, Nico Furtado, Ester Exp\u00f3sito, Carlos Gonz\u00e1lez<\/strong><\/strong>; models Ali Guty and Lucia Rivera<\/strong>; creators Daniela Aldana, Carlota Weber, Claudia Fern\u00e1ndez<\/strong>; designer Alejandro Palomo<\/strong>; and footballer Sergio Camello<\/strong>, among many others. <\/p>\n\n

The best thing about these events is the real, organic synergies that happen. Spread across the adidas terrace, meetups and confessions unfolded. Ana Rujas, Irene Escolar and B\u00e1rbara Lennie<\/strong> were at one table sharing toasts, laughs and debate as the night kicked off. A few metres away, at another table, El Bugg, Albany and Ralphie Choo<\/strong> brought together the freshest core of today\u2019s urban music in a conversation that\u2014who knows\u2014might spark some very interesting projects. <\/p>\n\n

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From the terrace to the dancefloor: adidas\u2019 Photo Booth<\/h2>\n\n

To make sure no one forgot this magical salsa night, adidas set up an interactive Photo Booth right by the dancefloor<\/strong>. It instantly became a must-stop spot where you could jump in with your friends, your partner, or whoever you\u2019d just met dancing, and take home a physical, analogue, forever keepsake of the night. <\/p>\n\n

If anyone embodied the festival\u2019s free, party spirit, it was Carla Paucar<\/strong>. The renowned stylist and content creator spent the whole night there in the VIP area adidas had also set up inside, with her group of friends\u2014going all in, and popping in and out of the Photo Booth to capture every moment. <\/p>\n\n

KIKO MILANO: the wildest side of the night<\/h2>\n\n

KIKO MILANO<\/strong>\u2019s presence on this first date of La Gran Cucaracha also served to introduce Madrid audiences to its new collaboration with Just Cavalli<\/strong>. Under the slogan “<\/em>Unleash your wildest side<\/em>,<\/strong> the collection brings together 18 exclusive products<\/strong> inspired by the Italian house\u2019s animalier universe, combining vibrant colours, luminous finishes and formulas designed to keep up with the most intense days and nights of summer. <\/p>\n\n

Among the standout launches are pieces like the Wild Beats Solid Lip Oil<\/strong>, an innovative solid lip oil that melts into a creamy texture on contact with the lips, or the Glow Fusion Blush<\/strong>, enriched with hyaluronic acid and jojoba oil. A collection made for those who see makeup as a form of expression as personal as fashion or music. <\/p>\n\n

All night long, KIKO MILANO brought attendees into the world of this new collaboration with Just Cavalli through a space with a makeup station<\/strong> that became one of Florida Park\u2019s busiest meeting points. There, guests and attendees could discover some of the collection\u2019s hero products, try the formulas with the help of makeup pros, and get a closer look at a proposal that champions luminous finishes, vibrant colours and limitless self-expression. <\/p>\n\n

Beyond the beauty experience, the Italian house brought the collection\u2019s full visual identity to the festival. Animal-print patterns inspired by Just Cavalli\u2019s universe wrapped the space, while the photocalls<\/strong> set up by the brand became a must-stop for anyone wanting to capture one of La Gran Cucaracha\u2019s most special nights. A staging that perfectly reflected the spirit of the collaboration and its invitation to unleash everyone\u2019s wildest side. <\/p>\n\n

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The lineup <\/h2>\n\n

We can\u2019t not highlight the music programming curated by La Cucaracha, Madrid\u2019s most successful Caribbean-sounds party, which usually holds its sessions at El Internacional club. For this opening night of La Gran Cucaracha at Florida Park\u2014which will add up to 10 dates through June 15\u2014we had a set from DJ Karla Mercedes<\/strong> (@karlamercedes.music<\/a><\/strong>), the band Pleneros del Exilio<\/strong> (@plenerosdelexilio<\/a><\/strong>), a DJ set by Playero<\/strong>, and plenty of shows and performances by Caribe Mami<\/strong> (@caribeeeeemami<\/a><\/strong>). The frog and ant heads\u2014an homage to Puerto Rico\u2019s big-head festival parties\u2014that were part of the scenography were created by artist Amanda Portillo (@amandaportillo<\/a>)<\/strong>. <\/p>\n\n

Saying DJ Playero<\/strong> influenced popular urban music would be an understatement. We\u2019re talking about the figure who led San Juan, Puerto Rico\u2019s burgeoning underground<\/em> scene in the 90s and played a key role in taking reggaet\u00f3n worldwide through his now-legendary mixtape series Playero<\/em>. <\/p>\n\n

Playero gave a platform to foundational legends like Daddy Yankee, Tempo, Nicky Jam, Maicol & Manuel, OG Black, Master Joe, Ranking Stone, Lisa M, Wiso G and Vico C.<\/strong> His work defined the sound of the Boricua underground and laid the groundwork for everything we hear today. More than a set, his was a masterclass on the decks\u2014and a tribute to an entire genre he helped spread worldwide. <\/p>\n\n

From HIGHXTAR<\/strong>. all that\u2019s left is to thank @adidas_es<\/a><\/strong> and @kikomilano<\/a><\/strong> for being the perfect partners in crime\u2014from music, fashion and beauty\u2014in this celebration, and to invite anyone who still hasn\u2019t been to La Gran Cucaracha<\/strong><\/a> to join this celebration of culture and dance. Don\u2019t let them tell you about it later. <\/p>\n","protected":false},"excerpt":{"rendered":"

This is how the opening night of La Gran Cucaracha, hosted with adidas, KIKO MILANO and HIGHXTAR, went down. Here are the details and most special guests from a night to remember, set to the reggaet\u00f3n of genre pioneer DJ Playero. <\/p>\n","protected":false},"author":22,"featured_media":585622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[604],"tags":[636,4598,4587],"class_list":["post-585739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","tag-adidas-en","tag-kiko-milano","tag-la-gran-cucaracha"],"acf":[],"yoast_head":"\nWe teamed up with adidas and KIKO MILANO for the premiere of La Gran Cucaracha to celebrate Bad Bunny landing in Madrid - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"This was La Gran Cucaracha with adidas and HIGHXTAR. 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