You open Instagram, TikTok, or X, and for a few minutes, everything looks amazing. Impossible landscapes, hyperrealistic portraits, scenes that defy all logic, videos that look like they\u2019re straight out of a blockbuster movie. However, you close the app and can barely remember a single image from what you just saw. It’s not that the internet produces fewer interesting images. It’s just that it has never produced so many at the same time. The problem is no longer accessing them. It’s getting one to stick in your memory. <\/p>\n\n
Much of this phenomenon has been summarized under a single concept: \u201cAI Slop,\u201d a term used to describe the flood of AI-generated images inundating social media\u2014and which, of course, speaks to a visual culture that has begun to prioritize quantity over meaning.<\/p>\n\n
To understand how the value of images is changing at a time when producing them has never been easier, we spoke with three creators who have spent years exploring the boundaries of visual language from different disciplines. Filip Custic, a multidisciplinary artist known for creating some of the most recognizable visual worlds in the Spanish and international creative scenes; Chino Moya, <\/strong>an internationally acclaimed filmmaker and visual artist; and YZA Voku, a digital artist and creative director who has developed projects for artists such as The Weeknd.<\/strong> <\/p>\n\n Filip Custic doesn\u2019t even mention artificial intelligence when I ask him what makes an image memorable. He talks about responsibility: \u201cMy guiding principle is always to try to make a cultural contribution,\u201d he explains. He doesn\u2019t talk about virality, metrics, or trends. He talks about expanding the collective imagination and working \u201cwith love and respect for the discipline.\u201d In an era obsessed with producing more, his response comes across as almost countercultural. <\/p>\n\n