We’re still recovering from the World Cup, although some people are probably still paying off their credit cards. The last official tickets for the final between Spain and Argentina were sold for between \u20ac7,000 and \u20ac50,000. On the resale market, prices climbed as high as \u20ac90,000. Special flights from Buenos Aires sold out despite costing around $5,000 in economy and $10,000 in business class. And while thousands of Argentine fans arrived in New York after making enormous financial sacrifices, Paco Amoroso was posting Instagram Stories from one of the stadium’s hospitality suites, casually eating caviar. <\/p>\n\n
This isn’t a criticism of Paco Amoroso. In fact, that image may be the most accurate representation of this World Cup: fans willing to spend years’ worth of savings just to secure a seat, while, only a few metres away, brand guests experienced the final through premium hospitality. Same match, different product. <\/p>\n\n