{"id":68892,"date":"2019-03-07T00:42:04","date_gmt":"2019-03-06T23:42:04","guid":{"rendered":"https:\/\/highxtar.com\/?p=68892"},"modified":"2019-03-07T00:52:36","modified_gmt":"2019-03-06T23:52:36","slug":"berhasm-or-how-to-reinterpret-underground-aesthetics","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/berhasm-or-how-to-reinterpret-underground-aesthetics\/","title":{"rendered":"Berhasm, or how to reinterpret underground aesthetics"},"content":{"rendered":"<h3>Since its creation last year, Berhasm has not stopped growing. It was founded by Beso Tur\u00e1, a Russian ready-to-wear designer who, after graduating from college, worked for Stella McCartney in New York. The creative director is inspired in his travels, combining culture with modern elegance.<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-68876 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3.jpg\" alt=\"Berhasm\" width=\"1024\" height=\"747\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3-300x219.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3-768x560.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3-973x710.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-3-508x371.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The collective-rave <strong>Berhasm<\/strong> has grown so much that his latest collection revolves around the idea of \u200b\u200b&#8221;a techno family&#8221;. The campaign is about a family, with a baby included, and their friends preparing for a rave. The images were taken by <strong>Sasha Favorov<\/strong>, the Ukrainian photographer who is also part of the group.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-68872 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1.jpg\" alt=\"\" width=\"1024\" height=\"757\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1-300x222.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1-768x568.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1-973x719.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-1-508x376.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>This time, the firm expands its offer with oversize shirts and blazers, hoodies and sweatpants. But what do these garments have in common? Well, they are perfect for an afterparty. In addition, it also incorporates Matrix-style vinyl coats and faux fur coats.<\/p>\n<p>One of the key pieces is a dress with 6 red crosses that refers to the flag of Georgia. Apart from the crosses, other pieces have written the word &#8220;\u0422\u0415\u0425\u041d\u041e\u041c\u0410\u0422\u042c&#8221;, which means &#8220;techno mother&#8221; in Russian.<\/p>\n<div id='gallery-1' class='gallery galleryid-68892 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"576\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-7.jpg 576w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-7-225x300.jpg 225w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-7-508x677.jpg 508w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-6.jpg 572w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-6-223x300.jpg 223w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-6-508x682.jpg 508w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>It is curious how the idea of \u200b\u200bcreating <strong>Berhasm (<a href=\"https:\/\/www.instagram.com\/berhasm_global\/?hl=es\">@berhasm_global<\/a>)<\/strong> occurred to Tur\u00e1 in Berghain, the legendary nightclub in Berlin, as well as the idea of \u200b\u200bthe techno family collection. The designer confessed that he had a long conversation with a Polish couple celebrating their fifth wedding anniversary there. They told him how they met in a rave and that they had been together since then, and they had just had a daughter together. It was exactly at that moment, when Beso Tur\u00e1 realized that the children of the 90s had grown up but they were still talking and dressing as they always have.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-68886 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8.jpg\" alt=\"\" width=\"1024\" height=\"756\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8-300x221.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8-768x567.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8-973x718.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/03\/highxtar-berhasm-8-508x375.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>A new project as a result of the <a href=\"https:\/\/highxtar.com\/made-in-ukraine-we-analyze-the-ukrainian-fashion-industry-after-the-revolution-in-kiev\/?lang=en\"><strong>creative explosion of the east<\/strong><\/a> that we will follow very closely.<\/p>\n<p>&#8211;<\/p>\n<p><a href=\"http:\/\/berhasm.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.berhasm.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is curious how the idea of \u200b\u200bcreating Berhasm occurred to Tur\u00e1 in Berghain, the legendary nightclub in Berlin, as well as the idea of \u200b\u200bthe techno family collection.<\/p>\n","protected":false},"author":11,"featured_media":68889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1703,1682],"class_list":["post-68892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-berhasm-en","tag-natalia-canoa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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