{"id":71767,"date":"2019-04-04T19:17:50","date_gmt":"2019-04-04T17:17:50","guid":{"rendered":"https:\/\/highxtar.com\/?p=71767"},"modified":"2019-04-04T19:17:50","modified_gmt":"2019-04-04T17:17:50","slug":"adidas-and-beyonce-have-announced-collaboration","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/","title":{"rendered":"adidas and Beyonc\u00e9 have announced collaboration"},"content":{"rendered":"

adidas and Beyonc\u00e9 have announced a partnership through which they want to inspire and empower the new generation of creators, bringing positive change to the world through sport and identifying new business opportunities.<\/h2>\n

\"Beyonce,<\/p>\n

“This is the collaboration of my life<\/strong><\/em>,” says Beyonc\u00e9. “adidas has been incredibly successful in driving creative initiatives. We share a corporate philosophy that celebrates creativity, growth and social responsibility. I look forward to re-launching and expanding Ivy Park to global heights alongside a benchmark”<\/em><\/strong>.<\/p>\n

Beyonc\u00e9<\/strong> and adidas<\/strong> are natural partners. They are remarkably committed to creativity, equality and creators. They do not respond to the typical stereotypes of what sports fashion and footwear should be in a conventional way. Together they will bring a new shared vision of integration that will forever alter the scenario of opportunities for all.<\/p>\n

This collaboration will surprise us with the creation of new and exciting products – from performance to lifestyle – and a programme aimed at boosting the next generation of athletes, creators and leaders. The foundation of Beyonc\u00e9’s adidas collection and relaunch of its brand, Ivy Park, will rest on a message with personality. This partnership respects Beyonc\u00e9’s ownership of her company, continuing her journey as the first black woman to own an athleisure brand on her own.<\/p>\n

“As the sports brand of the creators, adidas challenges and pushes the limits of creativity. Beyonc\u00e9 is not only a symbol as a creator, but also a reference as a business leader. Together we have the opportunity to inspire change and drive the next generation of creators,<\/strong><\/em>” says Eric Liedtke, a member of the adidas steering committee.<\/p>\n","protected":false},"excerpt":{"rendered":"

adidas and Beyonc\u00e9 have announced a partnership through which they want to inspire and empower the new generation of creators.<\/p>\n","protected":false},"author":1,"featured_media":71765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1342,1271],"class_list":["post-71767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-beyonce-en","tag-ivy-park-en"],"acf":[],"yoast_head":"\nadidas and Beyonc\u00e9 have announced collaboration - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"adidas and Beyonc\u00e9 have announced a partnership through which they want to inspire and empower the new generation of creators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas and Beyonc\u00e9 have announced collaboration\" \/>\n<meta property=\"og:description\" content=\"adidas and Beyonc\u00e9 have announced a partnership through which they want to inspire and empower the new generation of creators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T17:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/04\/thumb-adidas-beyonce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Highxtar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Highxtar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\"},\"author\":{\"name\":\"Highxtar\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a1985a8f43ccdf547a205f400f379f8d\"},\"headline\":\"adidas and Beyonc\u00e9 have announced collaboration\",\"datePublished\":\"2019-04-04T17:17:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/04\/thumb-adidas-beyonce.jpg\",\"keywords\":[\"Beyonc\u00e9\",\"Ivy Park\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\",\"url\":\"https:\/\/highxtar.com\/en\/adidas-and-beyonce-have-announced-collaboration\/\",\"name\":\"adidas and Beyonc\u00e9 have announced collaboration - 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