{"id":72623,"date":"2019-04-15T15:28:24","date_gmt":"2019-04-15T13:28:24","guid":{"rendered":"https:\/\/highxtar.com\/?p=72623"},"modified":"2019-04-15T15:28:24","modified_gmt":"2019-04-15T13:28:24","slug":"alberto-panocchi-and-joelle-pomioli-present-apjp","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/alberto-panocchi-and-joelle-pomioli-present-apjp\/","title":{"rendered":"Alberto Panocchi and Joelle Pomioli present APJP"},"content":{"rendered":"

The APJP<\/strong> project by Alberto Panocchi<\/strong> and Joelle Pomioli<\/strong> was officially presented at Milan Design Week 2019. However, the inspiration comes from a long time ago, from a situation that unites all those who, by opening the wardrobe, find themselves faced with a lack of resources and ideas.<\/p>\n

\"Alberto
\u00a9 nss magazine<\/figcaption><\/figure>\n

Alberto Panocchi and Joelle Pomioli present APJP<\/h2>\n

“”Everything comes from my favorite trousers that were ruined after washing in a washing machine. Joelle had the brilliant idea to make us a bleached artwork and the result was crazy. From there the basics of the APJP idea and project were born, or revive a pant, or a boss in general, who had already done his normal first-hand course”.<\/em><\/strong><\/p>\n

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\u00a9 nss magazine<\/figcaption><\/figure>\n

Alberto and Joelle presented their project last Friday, April 12, amid the euphoria of the MDW, through a very intimate live painting performance, in which they personalized a considerable number of white Levis with rollers and manually. A spontaneous and natural artistic event, which is strengthened thanks to the involuntary nature of the signs of colour and acting.<\/p>\n

“Our laboratory is the home corridor, in which we still color our trousers. We are also experimenting with bleach, inspired by Tie-Dye techniques, but for that, we move to the bathroom.\u00a0We then developed together with some washes and paints that gave a character and a soul to our project. Our identity now lies above all in giving a second life to clothes and using second-hand products and materials, so as to be able to save new productions and consequently reduce pollution resulting from fast fashion.”<\/strong><\/em><\/p>\n