{"id":73041,"date":"2019-04-17T20:37:49","date_gmt":"2019-04-17T18:37:49","guid":{"rendered":"https:\/\/highxtar.com\/?p=73041"},"modified":"2019-04-17T20:37:49","modified_gmt":"2019-04-17T18:37:49","slug":"macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/","title":{"rendered":"MAC’s ‘Viva Glam’ Celebrates 25th Anniversary with Winnie Harlow"},"content":{"rendered":"

MAC’s Viva Glam family celebrates its 25th anniversary with the launch of a limited edition lipstick whose proceeds will go towards the fight against AIDS.<\/strong><\/h2>\n

\"Viva<\/p>\n

MAC has chosen supermodel Winnie Harlow<\/strong> (@winnieharlow<\/a>)\u00a0<\/strong>to recreate the first Viva Glam campaign, which originally featured RuPaul<\/strong> 25 years ago. To celebrate its anniversary, the brand has launched a limited edition lipstick in the tone Viva Glam, one of the most iconic reds in the make up world.<\/p>\n

\"\"
Viva Glam -Original Campaign<\/figcaption><\/figure>\n

All proceeds collected with the lipstick will go to the same organizations they have been collaborating with over the years. Since its beginnings in 1994, MAC’s Viva Glam line has raised more than $500 million<\/strong> for groups caring for people with HIV and AIDS<\/strong>, changing the lives of up to 19 million people affected by this virus.<\/p>\n

\"\"<\/p>\n

With each purchase of a Viva Glam lip care product, 100% of its price is automatically donated to the M.A.C Aids Fund<\/strong>, the world’s largest non-pharmaceutical donation fund dedicated to the fight against AIDS and HIV. In addition, the money now also goes to support women and girls around the world, as well as the LGTB+ collective<\/strong>. A red lipstick that helps change the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

MAC has chosen supermodel Winnie Harlow to recreate the first Viva Glam campaign, which originally featured RuPaul 25 years ago. <\/p>\n","protected":false},"author":8,"featured_media":73086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1451],"class_list":["post-73041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-maria-tenor-en"],"acf":[],"yoast_head":"\nMAC's 'Viva Glam' Celebrates 25th Anniversary with Winnie Harlow - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"MAC has chosen supermodel Winnie Harlow to recreate the first Viva Glam campaign, which originally featured RuPaul 25 years ago.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAC's 'Viva Glam' Celebrates 25th Anniversary with Winnie Harlow\" \/>\n<meta property=\"og:description\" content=\"MAC has chosen supermodel Winnie Harlow to recreate the first Viva Glam campaign, which originally featured RuPaul 25 years ago.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T18:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/04\/thumb-viva-glam-mac-harlow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar\u00eda Tenor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar\u00eda Tenor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\"},\"author\":{\"name\":\"Mar\u00eda Tenor\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/a69679a47e143f8ecca1fdcaa9f74202\"},\"headline\":\"MAC’s ‘Viva Glam’ Celebrates 25th Anniversary with Winnie Harlow\",\"datePublished\":\"2019-04-17T18:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/04\/thumb-viva-glam-mac-harlow.jpg\",\"keywords\":[\"Mar\u00eda Tenor\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\",\"url\":\"https:\/\/highxtar.com\/en\/macs-viva-glam-celebrates-25th-anniversary-with-winnie-harlow\/\",\"name\":\"MAC's 'Viva Glam' Celebrates 25th Anniversary with Winnie Harlow - 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