{"id":87988,"date":"2019-08-09T15:40:16","date_gmt":"2019-08-09T13:40:16","guid":{"rendered":"https:\/\/highxtar.com\/?p=87988"},"modified":"2019-09-04T21:03:53","modified_gmt":"2019-09-04T19:03:53","slug":"goyard-the-gioconda-of-luxury","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/goyard-the-gioconda-of-luxury\/","title":{"rendered":"Goyard: The Gioconda of luxury"},"content":{"rendered":"<p><strong>We live in a world where capsule collection, exclusive drop or limited edition are regular words in our daily fashion vocabulary. It seems that everything is attached to a deadline, to go outdated, to end up in a storage room cause it&#8217;s no longer on trend. Everything is exposed, teased, pre-sold or whatever strategy you want to choose in order to generate hype around brands and products. Goyard says fuck that shit.<\/strong><\/p>\n<p><iframe title=\"Questions de style\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mlKJ6q5-Op0?start=336&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The same way <a href=\"https:\/\/highxtar.com\/sarah-coleman-louis-vuitton-for-your-ass\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Louis Vuitton<\/strong><\/a> started as a humble malletier doing custom trunks to his aristocratic customers, <strong>Goyard\u00a0<\/strong>(<a href=\"https:\/\/www.instagram.com\/goyardofficial\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>@goyardofficial<\/strong><\/a>) did it even before. Born in 1792 as <strong>Maison Martin,\u00a0<\/strong>Pierre-Fran\u00e7ois Martin began a packaging service where he developed different techniques for folding and packing flowers, furniture, dresses or hats. His mastery wasn&#8217;t in the container but the content of the travel trunks and boxes. His prestige grew to the point of being French highest-class favorite and official provider for <strong>Her Royal Highness Mar\u00eda Carolina de Borb\u00f3n-Dos Sicilias, Dutchess of Berry.<\/strong><\/p>\n<p>It&#8217;s funny how Maison Martin&#8217;s and Louis Vuitton&#8217;s history goes hand in hand since the very first years. When finally established in Paris, Vuitton&#8217;s first store ever opened in 1854 in Rue Neuve des <strong><a href=\"https:\/\/highxtar.com\/louis-vuitton-and-their-museum-worthy-capucines\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Capucines.<\/a> <\/strong>In 1834, Maison Martin moved his first location from that exact same street to <strong>Rue Saint Honore<\/strong>, where it remains today, located in the most luxurious area in Paris and sharing the hood with <a href=\"https:\/\/highxtar.com\/chanel-fall-2019-couture-viard-gives-the-house-back-its-supremacy\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Chanel<\/strong><\/a>, <strong><a href=\"https:\/\/highxtar.com\/8-moncler-palm-angels-a-rupture-of-form\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Moncler<\/a><\/strong> or <strong><a href=\"https:\/\/highxtar.com\/stella-mccartney-cruising-in-milanos-ss20\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Stella McCartney.<\/a><\/strong><\/p>\n<figure id=\"attachment_88084\" aria-describedby=\"caption-attachment-88084\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-88084 size-full\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2.jpg\" alt=\"GOYARD HISTORY\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-2-508x339.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-88084\" class=\"wp-caption-text\">Arthur Conan Doyle&#8217;s portable Goyard trunk-desk<\/figcaption><\/figure>\n<p>After their success in their new spot, Martin gave the business to his son-in-law <strong>Louis-Henri Morel<\/strong> as a dowry when he married Pauline, a young female ward under Pierre-Fran\u00e7ois&#8217; guard. When running their new traveling cases company, a young <strong>Fran\u00e7ois Goyard<\/strong> appeared and started his training under Martin&#8217;s and Morel&#8217;s guidance. This last one&#8217;s unexpected death forced <a href=\"https:\/\/www.goyard.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Goyard<\/strong><\/a> to take over the business and through the next 32 years, he brought the company to a whole new level. After five Goyard generations, <strong>Jean Michel Signoles<\/strong> acquired it in 1988. He owned previously 80s famous infants brand <strong>Chipie<\/strong>, a very pet-friendly firm, just like Goyard, who were pioneers on designing luxury accessories for dogs back in the 19th Century. Signoles&#8217; main goal was the house&#8217;s internationalization, which seems a mission-accomplished for the French entrepreneur.<\/p>\n<div id='gallery-1' class='gallery galleryid-87988 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history8-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The revolutionary <strong>Goyardine<\/strong>, a canvas designed in three layers blending linen and cotton and cover with a resin that makes it waterproof and provides a leather look, reached a global audience when <strong>Edmond Goyard<\/strong> brought his whole range of travel goods to <strong>1900&#8217;s World Expo held in Paris<\/strong>, earning the bronze medal. Eight years later at the <strong>Franco-British Exposition in London<\/strong>, Edmond won the gold medal in a head-to-head competition against non-other than Louis Vuitton. That event skyrocketed the brand among the most relevant customers.<\/p>\n<p>In 2019, the luxury brand for accessories and bags has conquered everyone with an interest in exclusivity. From <strong><a href=\"https:\/\/highxtar.com\/defendemos-el-look-de-kanye-west-y-frank-ocean-el-met-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kanye West<\/a><\/strong> to Kate Moss, <a href=\"https:\/\/highxtar.com\/el-verdadero-brillo-detras-de-plein\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Anne Wintour<\/strong><\/a> or any wealthy mum in NY&#8217;s Upper East Side, Goyard has a special spot in their bags closet. Craftsmanship to the highest level and in detail personalization is what made the French malletier company a name to know, always going one step forward and being far ahead its time since their foundation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-88111\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0.jpg\" alt=\"GOYARD HISTORY\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0.jpg 1600w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0-1024x683.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0-973x649.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history0-508x339.jpg 508w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Signoles gave a little twist to the house of Goyard offering up to eleven different colors for the coveted chevron patter.<\/h2>\n<p>And all this glory without even embracing their logo, cause its famous chevron is considered a pattern, inspired by Goyard&#8217;s father background as<strong> log driver<\/strong> and the tangling logs over the <strong>Seine<\/strong> river. Meaning that he transported firewood using the river&#8217;s current as the motor to bring all the logs to Paris.<\/p>\n<div id='gallery-2' class='gallery galleryid-87988 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history6-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history7-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history4-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>With the likes of icons like <strong>Pablo Picasso,<\/strong> Princess Aga Khan, Mrs. Pompidou, <strong>Jacques Cartier<\/strong>, the Grimaldis, the Romanovs, <strong>Cristobal <a href=\"https:\/\/highxtar.com\/balenciaga-recruits-real-life-couples-for-fw19-campaign\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Balenciaga<\/a><\/strong>, <strong>Jeanne <a href=\"https:\/\/highxtar.com\/when-activewear-rescued-fashion\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lanvin<\/a><\/strong> or the Rockefeller family, among many many others, the mystery around Goyard stays intact like <strong>Gioconda&#8217;s<\/strong> true identity.<\/p>\n<p>They remain a very private and low key maison where <strong>Saint Louis PM<\/strong> bag holds the crown as the most coveted creation of the French firm. Designed in water-resistant canvas (like LV&#8217;s classic bags), it has the shape of the classic shopping bag and it has became a true classic and a definite must for those into luxury fashion. Though it can sound crazy, <strong>Goyard<\/strong> is an offline-only company. The don&#8217;t have a webstore and the only way to get their products is going to the stores they have around the World, being <strong><a href=\"https:\/\/highxtar.com\/louis-vuttion-and-its-time-machine-in-paris-fw19\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Paris<\/a><\/strong> and <a href=\"https:\/\/highxtar.com\/lookbook-palace-fall-2019\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>London<\/strong><\/a> the only European locations. Their policy for customer experience dictates that inside the store, there will be only the same number as customer advisors plus one. So if there are 3 persons working in the store, it won&#8217;t be possible to bring more than 4 clients. <strong>Exquisiteness<\/strong> to the fullest.<\/p>\n<div id='gallery-3' class='gallery galleryid-87988 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1-300x225.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1-768x576.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1-973x730.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history5-1-508x381.jpg 508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Since the beginning, Martin offered to his customers the option of hand-painting their initials or anything they were familiar with. You can design it online, but you&#8217;ll have to go to a store to pick it up after the four weeks that takes the process of bringing your bag to life.<\/p>\n<p><strong>Goyard<\/strong> does not designs clothing, eyewear or sneakers, they began as malletiers, and they&#8217;ll be malletiers til the end of the days. Goyard is the real luxury. The Paris-based maison doesn&#8217;t have a Creative Director, Signoles went deep in the archives to rescue their handbags and he hired a <a href=\"https:\/\/highxtar.com\/x-girl-the-streetwear-of-chloe-sevigny-and-sofia-coppola-in-the-90s-is-back\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Chloe&#8217;s<\/strong><\/a> ex-employee as consultant. Unlike the rest of fashion houses they don&#8217;t go crazy for a bunch of followers or big photocalls or noisy marketing campaigns, creating a mysterious halo around the firm that is better than the abusive hype fashion is suffering these days.<\/p>\n<p>These days, Goyard has raised the status of cult firm, awakening even in the youngest ones their desire to have a piece of the Parisian maison thanks to the exposure young media is providing them. The most popular case was <strong>Hypebeast&#8217;s Magazine 19th Issue<\/strong> cover where readers could choose between three colors of the legendary chevron pattern printed in the cover. It became a collection item instantly.<\/p>\n<div id='gallery-4' class='gallery galleryid-87988 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2-973x1460.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history1-2-508x762.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2-973x1460.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history2-2-508x762.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2.jpg\" class=\"attachment-full size-full\" alt=\"GOYARD HISTORY\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2.jpg 1200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2-683x1024.jpg 683w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2-973x1460.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/08\/highxtar-Goyard-history3-2-508x762.jpg 508w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Pierre-Fran\u00e7ois Martin started his idea to solve the packing issues of his era.<\/p>\n<p>Goyard has packed real luxury in the most wanted bags out there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a world where capsule collection, exclusive drop or limited edition are regular words in our daily fashion vocabulary. Goyard says fuck that shit.<\/p>\n","protected":false},"author":14,"featured_media":88124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1629,1774],"class_list":["post-87988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-cover","tag-juan-cabezas-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goyard: The Gioconda of luxury - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"We live in a world where capsule collection or limited edition are regular words in our daily fashion vocabulary. 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