{"id":8937,"date":"2017-11-14T09:00:14","date_gmt":"2017-11-14T08:00:14","guid":{"rendered":"http:\/\/highxtar.com\/?p=8937"},"modified":"2017-11-26T14:59:45","modified_gmt":"2017-11-26T13:59:45","slug":"talk-w-theodoros-gennitsakis","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/talk-w-theodoros-gennitsakis\/","title":{"rendered":"We talk w\/ Theodoros Gennitsakis, founder of Pressure"},"content":{"rendered":"

If there is a project in Europe whose solidity and concept are worthy of admiration is Pressure Paris<\/strong>, directed by Theodoros Gennitsakis.<\/p>\n

Agency, magazine and clothing brand make Pressure the 360\u00ba of creativity that leave us with our mouths open. Recently we have talked about the consolidation of the fashion project through its new collection that will be released next December.<\/p>\n

\"Theodoros
Theodoros Gennitsakis \u00a9 Ilyes Griyeb (@ilyesg<\/strong><\/a>)<\/figcaption><\/figure>\n

At the head of this boat is Theo (\u00a0@theo_pressure<\/a><\/strong> ) a person who has found in the limitation of the crisis the inspiration and motivation to build from scratch one of the projects that start to shine in the underground scene of the European panorama.<\/p>\n

Below you can read the talk we have had with him about Pressure<\/a>‘<\/strong>s present, past and future.<\/p>\n

–<\/p>\n

Highxtar<\/strong>\u00a0(H<\/strong><\/span>) \u00a0–\u00a0Projects, Magazine, Fashion, Agency … What is Pressure Paris<\/strong> and what is the initial concept behind the project?<\/p>\n

Theo<\/strong><\/span> – Pressure Paris is a multi disciplinary agency who became a magazine, a brand, an hybrid space in Paris and will become something else\u2026 The initial concept is to bring multi cultural people to make creative projects for brands, for us, for people. We are focus on the Mediterranean countries but not only.<\/strong><\/em><\/p>\n

H<\/span> –<\/strong>\u00a0We have seen that you have expanded the project to other creative areas, one of them is fashion … Through instagram we noticed that you were at Paris Fashion Week and we have see some teasers with SS18… Are you planning to make complete collections by season and leave the capsules? Do not you think this can limit your message?<\/p>\n

Theo<\/strong><\/span> –\u00a0<\/strong>We are planning to make a real collection yes but we will never leave the capsules and we will work by seasons only for the shops. We don\u2019t follow the seasons with our brand and our magazine. Our magazine is more a retrospective work than a seasonal magazine. We want to do the same with the brand. A retrospective of life.<\/strong><\/em><\/p>\n