{"id":89779,"date":"2019-09-05T16:57:43","date_gmt":"2019-09-05T14:57:43","guid":{"rendered":"https:\/\/highxtar.com\/?p=89779"},"modified":"2019-09-05T16:57:43","modified_gmt":"2019-09-05T14:57:43","slug":"guerxs-smashes-the-traditional-beauty-standards","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/guerxs-smashes-the-traditional-beauty-standards\/","title":{"rendered":"Guerxs smashes the traditional beauty standards"},"content":{"rendered":"<p>I<strong>t&#8217;s been a long road. Seeing all sorts of people in fashion, advertising and even movies with a sense of normality hasn&#8217;t been an easy journey. In the era of cyberbullying, body-shaming and abuse of filters to hide what people don&#8217;t like of themselves it&#8217;s difficult to fight for natural beauty and transparency. T<\/strong><strong>here are some green shoots in that direction and Guerxs Agency is battling hard to change the Mexican scene.<\/strong><\/p>\n<p><iframe title=\"The Story Behind: G\u00fcerxs\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yGYYEpq8TwI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Mar\u00eda Osado<\/strong> is fed up with stereotypes and beauty corsets. Living in a country where <strong>64% of the inhabitants are dark-skinned<\/strong> she found out that model agencies where putting the <strong>&#8220;exotic&#8221;<\/strong> label in all those that weren&#8217;t white like milk. How can be the majority of the population exotic?? What does exotic stands for?? The definition of exotic refers to something <strong>strange, foreigner, shocking or extravagant.<\/strong> So, once more, how is possible to consider 64% of the population exotic when they are the most common ones?? From there, Osado (that means &#8220;brave&#8221; in Spanish) decided to embrace their national beauty, what the people in the streets relate to, the woman in the food market or the guy cleaning the sidewalks. Real persons.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-89835\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2.jpeg\" alt=\"GUERXS AGENCY\" width=\"1240\" height=\"698\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2.jpeg 1240w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2-300x169.jpeg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2-768x432.jpeg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2-1024x576.jpeg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2-973x548.jpeg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico2-508x286.jpeg 508w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>Gender diversity, sexual diversity, body diversity, racial diversity and all the diversities you can think of is what <strong>Guerxs Agency <\/strong>(<a href=\"https:\/\/www.instagram.com\/guerxs\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>@guerxs<\/strong><\/a>) embrace cause they firmly believe in the inclusion of everyone. Their efforts are paying back after being included in an\u00a0<strong><a href=\"https:\/\/highxtar.com\/3-band-collaboration-opening-ceremony-dickies-timberland\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Opening Ceremony<\/a>\u00a0<\/strong>campaign, worked with\u00a0<a href=\"https:\/\/highxtar.com\/converse-x-neighborhood-the-motorbike-as-inspiration\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Converse<\/strong><\/a>\u00a0 or Mexican fashion designer\u00a0<a href=\"https:\/\/highxtar.com\/barragan-returns-home-again-in-his-ss19-campaign\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Barrag\u00e1n<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-89838\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1.jpg\" alt=\"GUERXS AGENCY\" width=\"1280\" height=\"720\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1.jpg 1280w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1-300x169.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1-768x432.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1-1024x576.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1-973x547.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/09\/highxtar-GuerxsAgency-Mexico1-508x286.jpg 508w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Their ultimate goal is to bring dynamism and a new perception of beauty to the industry. Mar\u00eda Osado is pretty focused on taking down all the precepts established for too long.<\/p>\n<p><a href=\"http:\/\/guerxs.odie.us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Guerxs<\/strong><\/a> is about to change the way we&#8217;ve perceived beauty until today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of body-shaming and abuse of filters to hide what people don&#8217;t like of themselves it&#8217;s difficult to fight for natural beauty and transparency, Guerxs Agency is battling hard to change the Mexican scene.<\/p>\n","protected":false},"author":14,"featured_media":89886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1863,1774],"class_list":["post-89779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-guerxs-en","tag-juan-cabezas-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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