{"id":9180,"date":"2017-09-21T09:00:09","date_gmt":"2017-09-21T07:00:09","guid":{"rendered":"http:\/\/highxtar.com\/?p=9180"},"modified":"2020-05-04T15:57:23","modified_gmt":"2020-05-04T13:57:23","slug":"we-talk-w-maxime-plescia-buchi","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/we-talk-w-maxime-plescia-buchi\/","title":{"rendered":"We talk w\/ Maxime Plescia-Buchi | Creative & Founder of Sang Bleu"},"content":{"rendered":"

Behind Swiss Typefaces<\/strong>, Novembre Magazine<\/strong>, TTTISM<\/strong>, Physical<\/strong> or the great Sang Bleu<\/strong> there is a creative mind and able to manage and run all these projects to perfection, his name: Maxime Plescia-Buchi<\/strong>.<\/p>\n

Talking about Maxime is not just talking about Sang Bleu, a project of which he is also a founder. Plescia-Buchi<\/strong> is a creative person and a restless mind, is a born creator and a unique entrepreneur. Besides all this, he is a source of inspiration for emerging projects like this you are reading.<\/p>\n

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Maxime Plescia-Buchi<\/b> | Photography \u00a9 Oak NYC<\/strong><\/a><\/figcaption><\/figure>\n

Some time ago we talked about him<\/a>,<\/strong> now it’s time to talk with him. Below you can read the complete interview.<\/p>\n

–
\nHighxtar (H<\/span>)<\/strong> – Today Sang Bleu it\u2019s a multi-concept project, but if you look back, when it all started… What was the original idea behind the project and why do you decide create this world of creativity?<\/p>\n

Maxime B.<\/span> – I always loved artistic things and never ceased to look for a way to make a living off creativity. But I also had a very broad scope of interest so I couldn\u2019t be satisfied with only one thing. I had to find a ways to bring together all my interests. Publishing was a good way to start as it is somewhat flexible, at least, from a creative viewpoint, if not from a business point of view. But Then I found out tattooing was not even as open if not more but I could also make a living off it. And once this was established, I work to bring back fashion, fine art and design back in the game.<\/em><\/strong><\/p>\n

H<\/span> –\u00a0<\/strong>You have lived in Switzerland, Paris and London… How has each city influenced your project?<\/p>\n

Maxime B. <\/span>– That\u2019s a very interesting question. Switzerland is where I’m from. It\u2019s extremely multi-cultural and diverse but relatively slow and narrow-mided. I studied graphic design at <\/strong><\/em> ECAL<\/a>\u00a0(\u00c9cole Cantonale d’Art de Lausanne)<\/i><\/strong><\/em>. Then I moved to Zurich to work with NORM then Paris to work at Self Service<\/a> magazine, where it was like a crash course in fashion. I knew I wanted to work in fashion, but I was pretty ignorant. It really got me up to speed. But London is where I realised that all my interests actually could function together in a coherent project.<\/strong><\/em><\/p>\n

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Maxime Buchi | San Bleu x Hublot<\/figcaption><\/figure>\n

H<\/span> –\u00a0<\/strong>Why do you decide stablish it in london?<\/p>\n

Maxime B.<\/span> – London was the perfect locus, both culturally and geographically. It brought together anglo-saxon subucultures with European mentality.<\/strong><\/em><\/p>\n

H<\/span> –\u00a0<\/strong>Collaborations are a constant in the world of Sang Bleu, What leads you to collaborate with a particular person or brand? Will there be any new collaboration in the near future?<\/p>\n

Maxime B.<\/span> – There are a few things in the pipeline, but to be honest, I am trying to focus more on Sang Bleu<\/a>, Physical<\/a> and TTTism<\/a> , and less on collaborations. Collabs enabled me to expand and experiment in fields I wouldn\u2019t have been able by myself, but when those experiences were conclusive, I always tried to then apply the results internally and figure how to appropriate those resources for Sang Bleu without relying on others. Now I want to pick and choose carefully each new project.<\/strong><\/em><\/p>\n

“I always loved artistic things […] I couldn\u2019t be satisfied with only one thing. I had to find a ways to bring together all my interests.”<\/strong><\/span><\/em><\/h5>\n

Maxime Buchi<\/strong><\/p>\n

H<\/span> –\u00a0<\/strong>Some time ago we talked about the \u201cswiss wave\u201d<\/strong><\/a>: influencers, street culture, artists, music, etc. Do you have the feeling that something big is happening in Swizertland, particulary with the people from Lausanne?<\/p>\n

Maxime B.<\/span> – Absolutely. Switzerland is finally catching up to millennial culture. The beauty of a certain latency in catching up with cultural trends is that you can also avoid the pitfalls of experimentation and positioning. Switzerland is able to do things at an amazing level of quality when it does put its mind to it, and that\u2019s what\u2019s happening. The huge issue is that the Swiss market is too small for fashion. There just isn\u2019t enough money involved to sustain an interesting amount of eve micro-brands. So people have to look elsewhere, which is a huge loss.<\/strong><\/em><\/p>\n

H<\/span> –\u00a0<\/strong>Swiss Typefaces, Publications, Apparel, Gallery, Lab, Magazine, Tattoo Studio\u2026 What’s next?<\/p>\n

Maxime B.<\/span> – Focusing on TTTISM and Physical.<\/strong><\/em><\/p>\n