{"id":9406,"date":"2017-12-15T09:00:22","date_gmt":"2017-12-15T08:00:22","guid":{"rendered":"http:\/\/highxtar.com\/?p=9406"},"modified":"2017-12-14T20:35:51","modified_gmt":"2017-12-14T19:35:51","slug":"balenciaga-ss18-campaign-nostalgia-90s","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/balenciaga-ss18-campaign-nostalgia-90s\/","title":{"rendered":"Balenciaga SS18 campaign | Normcore from the 90&#8217;s"},"content":{"rendered":"<p>Balenciaga continues with its frenetic activity. His announcement to <a href=\"http:\/\/highxtar.com\/balenciaga-breaking-gender-barriers\/?lang=en\"><strong>unify the catwalk<\/strong><\/a> and the launch of his <a href=\"http:\/\/highxtar.com\/balenciaga-supermarket-bags-795e\/?lang=en\"><strong>shopper bags<\/strong><\/a> is now followed by the presentation of his new SS18 campaign.<\/p>\n<p>It was unveiled without exclusivity, suddenly in <a href=\"https:\/\/www.instagram.com\/balenciaga\/\" target=\"_blank\" rel=\"noopener\"><strong>instagram<\/strong><\/a> and this only fueled everyone&#8217;s desire to know and distribute the new material of the brand. Once again, the campaign is starring real people and families who take part in Demna&#8217;s irony to represent the typical super-studied photo of the 90&#8217;s and 80&#8217;s for both schools and parents. Among the models we can recognize the blonde family that were also part of the fashion show.<\/p>\n<div id='gallery-1' class='gallery galleryid-9406 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_01.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_01.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_01-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_01-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_02.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_02.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_02-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_02-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_03.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_03.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_03-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_03-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_04.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_04.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_04-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_04-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_05.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_05.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_05-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_05-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_06.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_06.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_06-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_06-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_07.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_07.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_07-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_07-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_08.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_08.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_08-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_08-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>In the photos, the <em>normcore<\/em> dominance stands out, very <a href=\"http:\/\/highxtar.com\/lotta-volkova-the-underground-stylist\/\"><strong>Lotta Volkova<\/strong><\/a>, which has made along with the airs of the 80s and 90s a unique DNA of this new stage of Balenciaga. The photographs were taken by <a href=\"https:\/\/www.instagram.com\/robbieaugspurger\/\" target=\"_blank\" rel=\"noopener\"><strong>Robbie Augspurger<\/strong><\/a>.<\/p>\n<div id='gallery-2' class='gallery galleryid-9406 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_09.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_09.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_09-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_09-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_10.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_10.jpeg 640w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_10-240x300.jpeg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2017\/12\/Highxtar_Balenciaga_Campaing_10-508x635.jpeg 508w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>As for opinions, It are very divided, between enthusiasts and people who consider that the style and retro air of the campaign is not the best choice. In one way or another the important thing is that they have achieved it again&#8230; We are talking about <strong>Balenciaga<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The irony, the airs of the 80&#8217;s and 90&#8217;s together with an uncomfortable normcore style and oversized sum up Balenciaga&#8217;s new campaign.<\/p>\n","protected":false},"author":1,"featured_media":9404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[668,653,825,826,654],"class_list":["post-9406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-balenciaga-en","tag-demna-gvasalia-en","tag-lotta-volkova-en","tag-robbie-augspurger-en","tag-ss18-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Balenciaga SS18 campaign | Normcore from the 90&#039;s - 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