{"id":9532,"date":"2017-12-18T09:00:27","date_gmt":"2017-12-18T08:00:27","guid":{"rendered":"http:\/\/highxtar.com\/?p=9532"},"modified":"2018-04-23T13:56:12","modified_gmt":"2018-04-23T11:56:12","slug":"shoop-clothing-meet-fashion-hackers","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/shoop-clothing-meet-fashion-hackers\/","title":{"rendered":"Shoop Clothing | Meet the Fashion Hackers"},"content":{"rendered":"

Laura P\u00e9rez<\/a>\u00a0(\u00a0@laurappz<\/a>\u00a0) |\u00a0<\/strong>Between fire and electro beats we present Shoop (@shoopclothing<\/a>)<\/strong>, the hackers of fashion in the post-internet era. The format of the firm is contemporary and unisex, with enigmatic and futuristic pretensions. Meet the actual gang of adult players.<\/p>\n

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The retailers aka Miriam and Yohei are the emerging creative minds that are breaking with the mechanisms of fashion today. Japanese and Spanish soul in one, the past with the present, Japanese culture and Made in Spain: the fusion from which the firm is born with an underground tendency, which makes the Big Bang explode again.<\/p>\n

The origin of the brand – in 2011 – was already shaking hands with the hip-hop, skate and street culture. Influences that marked the launch of collections capsule with trousers grating, all-over print shirts with waves of sound frequencies and maps, which meant the passage of Shoop to virality on the Internet. There the brand took off, and stylists and shops began to take an interest in it. But ecstasy came on the day when Drake<\/strong>‘s stylist asked them to design for the rapper an exclusive trousers that burned down the 2013 OVO Fest<\/strong>.<\/p>\n

Already mature, the brand began to make more complete collections and present them in showrooms in Japan and Paris. The evolution has been evident, beyond streetwear parameters.<\/p>\n

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Shoop | AW15<\/figcaption><\/figure>\n

Their editorials are futuristic works of art or films, in which the synopsis is pure enigma, light, movement and trance. The confrontation between the ego and that mysterious halo of analogy that creates a parallel universe.<\/p>\n

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SHOOP x SULLEN Capsule Collection<\/figcaption><\/figure>\n

Shoop Clothing<\/strong> is a complete contemporary visual load that fuses East and West, and takes the 80’s, 90’s and 2000’s as a reference. The combo between traditional Japanese clothing and the latest streetwear, which mixes different contexts and cultures. They think that in the past there are the best references and they want to reinterpret them in a luxurious way; that of mixing cultures as something enriching, that moves away from the mainstream and absurd concept of cultural appropriation.<\/p>\n