{"id":97814,"date":"2019-10-06T12:49:23","date_gmt":"2019-10-06T10:49:23","guid":{"rendered":"https:\/\/highxtar.com\/?p=97814"},"modified":"2020-05-04T15:53:34","modified_gmt":"2020-05-04T13:53:34","slug":"off-white-presents-its-new-logo-in-a-t-shirt","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/off-white-presents-its-new-logo-in-a-t-shirt\/","title":{"rendered":"Off-White presents its new logo in a t-shirt"},"content":{"rendered":"<p><strong>Update or die they say. Virgil, the man who created luxury streetwear, seems to be entering in a new phase with his company with the arrival of a new branding that will replace his controversial original &#8220;X&#8221; logo.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-97820\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3.jpg\" alt=\"OFF WHITE NEW LOGO\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3.jpg 1080w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3-240x300.jpg 240w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3-768x960.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3-819x1024.jpg 819w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3-973x1216.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo3-508x635.jpg 508w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>After facing some <strong>copyright infringement lawsuits<\/strong> with Helly Hansen accusing them of copying <em><strong>\u201cthe white stripes and another contrasting color that appear on the shoulders and sleeves of the shirts and on the outer seams of the pants.\u201d<\/strong><\/em> , the American designer has decided to register this new identity last September 13 under the following description: <em><strong>\u201cthe mark consists of a sinking person\u2019s hands and face below the words \u2018Off\u2019 and \u2018White,\u2019\u201d and will be used on everything from apparel and headwear to shoes and sleeping masks.<\/strong><\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-97814 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2.jpg\" class=\"attachment-full size-full\" alt=\"OFF WHITE NEW LOGO\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo2-508x339.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1.jpg\" class=\"attachment-full size-full\" alt=\"OFF WHITE NEW LOGO\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1.jpg 1400w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1-300x200.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1-768x512.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1-1024x682.jpg 1024w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1-973x648.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo1-508x339.jpg 508w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>For its first creation, <a href=\"https:\/\/highxtar.com\/off-white-ss20-and-a-meteoric-ascent\/?lang=en\"><strong>Off-White<\/strong> <\/a>releases a black plain t-shirt in both man and women sizing presenting its new branding on the chest area and the back, including the traditional rubber tag from <a href=\"https:\/\/highxtar.com\/virgil-abloh-will-be-off-for-a-while\/?lang=en\"><strong>Virgil&#8217;s<\/strong><\/a> firm. The logo was already seen in last PFW&#8217;s\u00a0 <a href=\"https:\/\/highxtar.com\/off-white-goes-undercover\/?lang=en\"><strong>Off-White<\/strong><\/a> show pieces&#8217; tags.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-97822\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4.jpg\" alt=\"OFF WHITE NEW LOGO\" width=\"1000\" height=\"675\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4.jpg 1000w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4-300x203.jpg 300w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4-768x518.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4-973x657.jpg 973w, https:\/\/highxtar.com\/wp-content\/uploads\/2019\/10\/highxtar-OffWhite-NewLogo4-508x343.jpg 508w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Available for $340 in their <a href=\"https:\/\/www.off---white.com\/en-es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>webstore<\/strong><\/a> already.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virgil, the man who created luxury streetwear, seems to be entering in a new phase with his company with the arrival of a new branding that will replace his controversial original &#8220;X&#8221; logo.<\/p>\n","protected":false},"author":14,"featured_media":97958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603],"tags":[1517,1774,1050,1111],"class_list":["post-97814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","tag-fw19-en","tag-juan-cabezas-en","tag-off-white-en","tag-virgil-abloh-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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