{"id":98849,"date":"2019-10-15T11:18:34","date_gmt":"2019-10-15T09:18:34","guid":{"rendered":"https:\/\/highxtar.com\/?p=98849"},"modified":"2019-10-15T12:14:27","modified_gmt":"2019-10-15T10:14:27","slug":"courses-at-the-university-to-be-an-influencer-born-or-made","status":"publish","type":"post","link":"https:\/\/highxtar.com\/en\/courses-at-the-university-to-be-an-influencer-born-or-made\/","title":{"rendered":"Courses at the university to be an influencer: innate or acquired talent?"},"content":{"rendered":"

A few years ago everyone wanted to be a doctor, a lawyer or an engineer. However, now what moves the world are the ‘followers’ and the amount of “likes” that have your photos. Studying to become an influencer<\/a> may sound strange, but some universities are taking advantage of it.<\/strong><\/p>\n

\"Influencer\"<\/p>\n

In August of last year, the media reported a controversial story: for the first time, a Spanish university was offering a course to be a professional influencer<\/strong>. At that time, the Autonomous University of Madrid (UAM) presented “Intelligence influencers: Fashion & Beauty”, a course of more than 1,500 euros<\/strong> in which you were taught the keys to become instagrammer<\/strong><\/a> or youtuber<\/strong><\/a>. For unknown reasons, or perhaps not that unkown, this year will not be repeated.<\/p>\n

However, although in Spain has not gone quite well, in Italy for this academic year, the Department of Communication Sciences of the University of Milan has launched the first Influencer course<\/strong> in the country.<\/p>\n

\"Influencer\"<\/p>\n

“The aim is to form a professional figure of influence, a character who, thanks to the confidence of their public, plays the role of “ambassador” of themselves and the brands they represent. […] In this context, it is essential to present oneself to the market with an adequate academic formation”.<\/strong><\/em><\/span><\/p><\/blockquote>\n

\"Influencer\"<\/p>\n

All these courses give rise to debates on whether to build an influence from scratch, whether training is needed or whether it is really a profession. Although, without a doubt, the question we should ask ourselves is: are fashion influencers useful for a brand’s strategy?<\/strong><\/p>\n

Remember the case of the influencer who had more than two and a half million followers and was unable to sell 36 t-shirts<\/a><\/strong> of her own clothing brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few years ago everyone wanted to be a doctor, a lawyer or an engineer. However, now what moves the world are the ‘followers’ and the amount of “likes” that have your photos.<\/p>\n","protected":false},"author":11,"featured_media":98860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,1909],"tags":[615,1682],"class_list":["post-98849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-internet-en","tag-instagram-en","tag-natalia-canoa-en"],"acf":[],"yoast_head":"\nCourses at the university to be an influencer: innate or acquired talent? - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"tudying to become an influencer may sound strange, but some universities are taking advantage of it. 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