{"id":534875,"date":"2025-09-24T12:02:59","date_gmt":"2025-09-24T10:02:59","guid":{"rendered":"https:\/\/highxtar.com\/?p=534875"},"modified":"2025-09-24T12:03:00","modified_gmt":"2025-09-24T10:03:00","slug":"puig-leva-a-byredo-a-covent-garden","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/","title":{"rendered":"Puig leva a BYREDO a Covent Garden"},"content":{"rendered":"\n

Depois de abrir a primeira loja pr\u00f3pria da BYREDO em Barcelona, a Puig prepara agora uma nova abertura em Londres. Assim, a marca chegar\u00e1 a Covent Garden, um dos hotspots de beleza mais rent\u00e1veis e saturados da Europa<\/strong>. A futura loja em Londres oferecer\u00e1 maquilhagem, artigos de pele, velas e objetos de lifestyle<\/strong>.<\/p>\n\n\n\n

A boutique ter\u00e1 mais de 100 metros<\/strong> quadrados e ser\u00e1 a quarta da marca na capital brit\u00e2nica. Al\u00e9m disso<\/strong>, juntar\u00e1-se \u00e0s lojas de Soho, Seven Dials e Spitalfields. Estar\u00e1 ao lado da Chanel e muito perto da flagship da Charlotte Tilbury<\/strong> \u2014tamb\u00e9m controlada pela Puig\u2014, num cluster onde coexistem marcas hist\u00f3ricas como Guerlain e Jo Malone com rec\u00e9m-chegadas como Matiere Premiere.<\/p>\n\n\n\n

O movimento coincide com uma transi\u00e7\u00e3o criativa<\/strong>. Ben Gorham, fundador e diretor criativo, deixou a empresa em junho de 2025. Com a sua sa\u00edda, fecha-se o ciclo iniciado em 2022 com a compra total pela Puig. A partir de agora<\/strong>, a Byredo fica totalmente integrada na estrat\u00e9gia do grupo, juntamente com Penhaligon\u2019s, Dries Van Noten e L\u2019Artisan Parfumeur.<\/p>\n\n\n\n

Os n\u00fameros confirmam esta aposta.<\/strong> No primeiro semestre de 2025, na categoria de nicho, a marca da Puig registou crescimento a dois d\u00edgitos. A BYREDO<\/a> cresceu 8,6%, at\u00e9 1.685 milh\u00f5es de euros. No total, o grupo faturou 2.299 milh\u00f5es de euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.<\/p>\n","protected":false},"author":50,"featured_media":534862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3742],"tags":[3793],"class_list":["post-534875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-pt-pt","tag-byredo-3"],"acf":[],"yoast_head":"\nPuig leva a BYREDO a Covent Garden - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puig leva a BYREDO a Covent Garden\" \/>\n<meta property=\"og:description\" content=\"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T10:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T10:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"Puig leva a BYREDO a Covent Garden\",\"datePublished\":\"2025-09-24T10:02:59+00:00\",\"dateModified\":\"2025-09-24T10:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png\",\"keywords\":[\"BYREDO\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\",\"name\":\"Puig leva a BYREDO a Covent Garden - HIGHXTAR.\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png\",\"datePublished\":\"2025-09-24T10:02:59+00:00\",\"dateModified\":\"2025-09-24T10:03:00+00:00\",\"description\":\"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.\",\"breadcrumb\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png\",\"width\":1600,\"height\":1200,\"caption\":\"Byredo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highxtar.com\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puig leva a BYREDO a Covent Garden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highxtar.com\/#website\",\"url\":\"https:\/\/highxtar.com\/\",\"name\":\"HIGHXTAR.\",\"description\":\"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highxtar.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highxtar.com\/#organization\",\"name\":\"HIGHXTAR.\",\"url\":\"https:\/\/highxtar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"contentUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"HIGHXTAR.\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/highxtar\",\"https:\/\/x.com\/highxtar_\",\"https:\/\/www.instagram.com\/highxtar\",\"https:\/\/www.tiktok.com\/@highxtar\",\"https:\/\/www.youtube.com\/c\/highxtarofficial\",\"https:\/\/open.spotify.com\/user\/highxtar\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\",\"name\":\"Alejandro Ventura\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/author\/alejandroventura\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Puig leva a BYREDO a Covent Garden - HIGHXTAR.","description":"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/","og_locale":"pt_PT","og_type":"article","og_title":"Puig leva a BYREDO a Covent Garden","og_description":"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.","og_url":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/","og_site_name":"HIGHXTAR.","article_publisher":"https:\/\/www.facebook.com\/highxtar","article_published_time":"2025-09-24T10:02:59+00:00","article_modified_time":"2025-09-24T10:03:00+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png","type":"image\/png"}],"author":"Alejandro Ventura","twitter_card":"summary_large_image","twitter_creator":"@highxtar_","twitter_site":"@highxtar_","twitter_misc":{"Escrito por":"Alejandro Ventura","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#article","isPartOf":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/"},"author":{"name":"Alejandro Ventura","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f"},"headline":"Puig leva a BYREDO a Covent Garden","datePublished":"2025-09-24T10:02:59+00:00","dateModified":"2025-09-24T10:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/"},"wordCount":230,"commentCount":0,"publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"image":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png","keywords":["BYREDO"],"articleSection":["Beauty"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/highxtar.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/","url":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/","name":"Puig leva a BYREDO a Covent Garden - HIGHXTAR.","isPartOf":{"@id":"https:\/\/highxtar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage"},"image":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage"},"thumbnailUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png","datePublished":"2025-09-24T10:02:59+00:00","dateModified":"2025-09-24T10:03:00+00:00","description":"A Puig impulsiona a expans\u00e3o da Byredo com uma nova boutique em Covent Garden, Londres, ap\u00f3s a sa\u00edda do seu fundador Ben Gorham.","breadcrumb":{"@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#primaryimage","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/09\/Thumb-puig-byredo.png","width":1600,"height":1200,"caption":"Byredo"},{"@type":"BreadcrumbList","@id":"https:\/\/highxtar.com\/pt-pt\/puig-leva-a-byredo-a-covent-garden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highxtar.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Puig leva a BYREDO a Covent Garden"}]},{"@type":"WebSite","@id":"https:\/\/highxtar.com\/#website","url":"https:\/\/highxtar.com\/","name":"HIGHXTAR.","description":"HIGHXTAR. es la voz latina de la moda y el streetwear. Devotos de las cosas que hacen la vida urbana excitante: Moda, M\u00fasica, Lifestyle, Arte & Dise\u00f1o.","publisher":{"@id":"https:\/\/highxtar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highxtar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/highxtar.com\/#organization","name":"HIGHXTAR.","url":"https:\/\/highxtar.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/","url":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","contentUrl":"https:\/\/highxtar.com\/wp-content\/uploads\/2016\/03\/HIGHXTAR_com_Favicon_2019.jpg","width":1200,"height":1200,"caption":"HIGHXTAR."},"image":{"@id":"https:\/\/highxtar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/highxtar","https:\/\/x.com\/highxtar_","https:\/\/www.instagram.com\/highxtar","https:\/\/www.tiktok.com\/@highxtar","https:\/\/www.youtube.com\/c\/highxtarofficial","https:\/\/open.spotify.com\/user\/highxtar"]},{"@type":"Person","@id":"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f","name":"Alejandro Ventura","url":"https:\/\/highxtar.com\/pt-pt\/author\/alejandroventura\/"}]}},"_links":{"self":[{"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/posts\/534875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=534875"}],"version-history":[{"count":1,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/posts\/534875\/revisions"}],"predecessor-version":[{"id":534919,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/posts\/534875\/revisions\/534919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/media\/534862"}],"wp:attachment":[{"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=534875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=534875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/highxtar.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=534875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}