{"id":544310,"date":"2025-10-20T17:05:46","date_gmt":"2025-10-20T15:05:46","guid":{"rendered":"https:\/\/highxtar.com\/?p=544310"},"modified":"2025-10-20T17:05:48","modified_gmt":"2025-10-20T15:05:48","slug":"tous-inaugura-loja-principal-no-paseo-de-gracia","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/","title":{"rendered":"TOUS inaugura loja principal no Paseo de Gracia"},"content":{"rendered":"\n

A CASA TOUS inicia um novo cap\u00edtulo na hist\u00f3ria da joalharia.<\/h2>\n\n\n\n

Located at 99 Paseo de<\/strong> Gracia<\/strong>, TOUS<\/strong>‘s new flagship store is designed as a living space that celebrates the brand’s heritage and the creative spirit of Barcelona<\/a><\/strong>. It has more than 150 square metres of space, divided between the group’s three lines: TOUS<\/strong>, TOUS Atelier<\/strong> and SUOT<\/strong> Studio<\/strong>, in an environment that blends tradition, innovation and a deep respect for craftsmanship.<\/p>\n\n\n\n

Localizada no n\u00famero 99 da Paseo de Gracia<\/strong>, a nova loja principal da TOUS<\/strong> foi concebida como um espa\u00e7o vivo que celebra a heran\u00e7a da marca e o esp\u00edrito criativo de Barcelona<\/strong>. Tem mais de 150 metros quadrados de \u00e1rea, divididos entre as tr\u00eas linhas do grupo: TOUS, TOUS Atelier e SUOT Studio<\/strong>, num ambiente que combina tradi\u00e7\u00e3o, inova\u00e7\u00e3o e um profundo respeito pelo artesanato.<\/p>\n\n\n\n

O design interior \u00e9 uma carta de amor \u00e0 capital catal\u00e3. Cada detalhe \u2014 desde o mosaico trencad\u00eds reinterpretado at\u00e9 \u00e0s treli\u00e7as e estuques \u2014 presta homenagem ao modernismo e ao patrim\u00f3nio artesanal de Barcelona<\/strong>, reimaginados atrav\u00e9s de uma lente contempor\u00e2nea. Trinta anos ap\u00f3s a sua inaugura\u00e7\u00e3o na mesma rua, a TOUS<\/strong> regressa \u00e0s suas ra\u00edzes com um conceito que redefine o luxo a partir de uma perspetiva emocional e local.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

No centro do espa\u00e7o, a grande oficina de joalharia, vis\u00edvel da rua, convida os visitantes a descobrir o processo criativo em tempo real. Os visitantes podem personalizar, reparar ou at\u00e9 criar as suas pr\u00f3prias pe\u00e7as atrav\u00e9s do servi\u00e7o Craft & Care<\/em> ou da experi\u00eancia M\u00e9tiers<\/em>, guiados por artes\u00e3os especializados.<\/p>\n\n\n\n

O novo conceito tamb\u00e9m incorpora o The TOUS Room<\/strong>, um espa\u00e7o concebido como ponto de encontro entre disciplinas. Projetado para receber colabora\u00e7\u00f5es com artistas, designers ou marcas emergentes, este ambiente flex\u00edvel e ef\u00e9mero \u00e9 transformado a cada interven\u00e7\u00e3o. O primeiro a ocup\u00e1-lo \u00e9 o SUOT Studio<\/strong>, que inaugura o espa\u00e7o com Refracta<\/em><\/strong>, uma instala\u00e7\u00e3o imersiva onde a luz se torna mat\u00e9ria viva, um s\u00edmbolo de transforma\u00e7\u00e3o e renova\u00e7\u00e3o interior. Esta experi\u00eancia permanecer\u00e1 aberta ao p\u00fablico at\u00e9 dezembro.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Tem mais de 150 metros quadrados, onde est\u00e3o distribu\u00eddas as tr\u00eas linhas do grupo: TOUS, TOUS Atelier e SUOT Studio.<\/p>\n","protected":false},"author":27,"featured_media":544302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-544310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nTOUS inaugura loja principal no Paseo de Gracia - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Tem mais de 150 metros quadrados, onde est\u00e3o distribu\u00eddas as tr\u00eas linhas do grupo: TOUS, TOUS Atelier e SUOT Studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOUS inaugura loja principal no Paseo de Gracia\" \/>\n<meta property=\"og:description\" content=\"Tem mais de 150 metros quadrados, onde est\u00e3o distribu\u00eddas as tr\u00eas linhas do grupo: TOUS, TOUS Atelier e SUOT Studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T15:05:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T15:05:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/thumb-casa-tous-bcn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"TOUS inaugura loja principal no Paseo de Gracia\",\"datePublished\":\"2025-10-20T15:05:46+00:00\",\"dateModified\":\"2025-10-20T15:05:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/thumb-casa-tous-bcn.jpg\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/tous-inaugura-loja-principal-no-paseo-de-gracia\/\",\"name\":\"TOUS inaugura loja principal no Paseo de Gracia - 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