{"id":544803,"date":"2025-10-22T10:02:44","date_gmt":"2025-10-22T08:02:44","guid":{"rendered":"https:\/\/highxtar.com\/?p=544803"},"modified":"2025-10-22T10:02:44","modified_gmt":"2025-10-22T08:02:44","slug":"lvmh-pondera-vender-a-sua-participacao-na-fenty-beauty","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/lvmh-pondera-vender-a-sua-participacao-na-fenty-beauty\/","title":{"rendered":"LVMH pondera vender a sua participa\u00e7\u00e3o na Fenty Beauty"},"content":{"rendered":"\n<p>A LVMH poder\u00e1 seguir o mesmo caminho da Kering na sua estrat\u00e9gia de recuo no setor da cosm\u00e9tica. O grupo franc\u00eas, l\u00edder mundial do luxo, est\u00e1 a <strong>avaliar a venda de 50% da sua participa\u00e7\u00e3o na Fenty Beauty<\/strong>, a marca fundada em conjunto com a cantora Rihanna. Segundo avan\u00e7ou a Reuters, a opera\u00e7\u00e3o est\u00e1 a ser assessorada pelo banco de investimento <strong>Evercore<\/strong>. At\u00e9 ao momento, nem o conglomerado nem a artista fizeram declara\u00e7\u00f5es oficiais.<\/p>\n\n\n\n<p>A poss\u00edvel desinvers\u00e3o ocorre apenas dois dias depois de a <a href=\"https:\/\/highxtar.com\/pt-pt\/loreal-vai-concretizar-a-compra-da-kering-beauty-por-46-mil-milhoes-de-dolares\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kering<\/strong> ter conclu\u00eddo a venda da sua divis\u00e3o de beleza \u00e0 <strong>L\u2019Or\u00e9al<\/strong><\/a>, numa opera\u00e7\u00e3o destinada a <strong>reduzir d\u00edvida e refor\u00e7ar a posi\u00e7\u00e3o financeira<\/strong>. Este movimento duplo reflete a press\u00e3o que os grandes grupos de luxo enfrentam perante uma <strong>previs\u00e3o de queda no mercado global de cosm\u00e9tica<\/strong>.<\/p>\n\n\n\n<p>A Fenty Beauty foi lan\u00e7ada em <strong>2017<\/strong> sob a al\u00e7ada da <strong>Kendo<\/strong>, a incubadora de projetos de beleza da LVMH. Desde o in\u00edcio, destacou-se pela sua <strong>abordagem inclusiva<\/strong>, oferecendo uma ampla gama de tons de maquilhagem que revolucionou o setor.<\/p>\n\n\n\n<p>Em <strong>2020<\/strong>, a marca atingiu <strong>550 milh\u00f5es de d\u00f3lares em receitas<\/strong> e foi avaliada em cerca de <strong>2,8 mil milh\u00f5es de d\u00f3lares<\/strong>. Contudo, o contexto macroecon\u00f3mico atual mudou significativamente. A <strong>LVMH reduziu a sua fatura\u00e7\u00e3o em 4%<\/strong> nos primeiros nove meses de 2025, fixando-a em <strong>58,09 mil milh\u00f5es de euros<\/strong>, embora o terceiro trimestre tenha mostrado alguma recupera\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-cortes-e-margens-mais-apertadas\">Cortes e margens mais apertadas<\/h3>\n\n\n\n<p>A empresa j\u00e1 tinha vindo a aplicar ajustes para conter o impacto da desacelera\u00e7\u00e3o. Em maio, cortou <strong>10% do pessoal da Mo\u00ebt Hennessy<\/strong>, a sua divis\u00e3o de vinhos e espirituosos, uma das mais afetadas pela queda do consumo.<\/p>\n\n\n\n<p>A LVMH tamb\u00e9m reconheceu que, embora possa <strong>aumentar pre\u00e7os entre 2% e 3% anuais<\/strong> nos segmentos premium, essa estrat\u00e9gia \u00e9 <strong>limitada em categorias como cosm\u00e9tica ou conhaque<\/strong>, pressionando diretamente a rentabilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Expans\u00e3o internacional da Fenty Beauty<\/h3>\n\n\n\n<p>Apesar do contexto adverso, a <strong><a href=\"https:\/\/fentybeauty.com\/en-es\/pages\/fenty-beauty?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=22550110974&amp;utm_adgroup=179425810253&amp;gad_source=1&amp;gad_campaignid=22550110974&amp;gbraid=0AAAAAC82eriySuk-V5d9l3I6QiYXRQ0RL&amp;gclid=CjwKCAjwgeLHBhBuEiwAL5gNEWEzyJvIulbgyk3z2PODoh745-66ILJLU7U5rYSt38CCcOsjlxCRZhoCEyQQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Fenty Beauty<\/a> continua a crescer<\/strong>. Este ver\u00e3o, a marca estabeleceu uma parceria com a <strong>Reliance Retail<\/strong> para entrar na \u00cdndia. O plano inclui presen\u00e7a na <strong>Sephora e Tira Beauty<\/strong>, al\u00e9m de <strong>50 lojas f\u00edsicas em 16 cidades<\/strong> e vendas online.<\/p>\n\n\n\n<p>A eventual venda de metade da Fenty Beauty representaria uma <strong>mudan\u00e7a estrat\u00e9gica<\/strong> para a LVMH. O grupo procura <strong>concentrar recursos em segmentos mais s\u00f3lidos e rent\u00e1veis<\/strong>, capazes de resistir melhor \u00e0 desacelera\u00e7\u00e3o global do consumo de luxo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A LVMH est\u00e1 a analisar a venda de 50% da Fenty Beauty, a sua marca de cosm\u00e9tica criada em parceria com Rihanna, em plena desacelera\u00e7\u00e3o do setor do luxo e com a queda do mercado da beleza.<\/p>\n","protected":false},"author":50,"featured_media":544799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3742],"tags":[3866,3867],"class_list":["post-544803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-pt-pt","tag-fenty-beauty-2","tag-lvmh-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LVMH pondera vender a sua participa\u00e7\u00e3o na Fenty Beauty - 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