{"id":545489,"date":"2025-10-24T10:39:48","date_gmt":"2025-10-24T08:39:48","guid":{"rendered":"https:\/\/highxtar.com\/?p=545489"},"modified":"2025-10-24T10:39:49","modified_gmt":"2025-10-24T08:39:49","slug":"youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\/","title":{"rendered":"Youssouf Fofana e a Jordan Brand apresentam \u00abColdest in the Game\u00bb"},"content":{"rendered":"\n

Jordan Brand<\/a><\/strong> regressa neste outono\/inverno com \u00abColdest in the Game\u00bb, uma proposta que transcende o conceito cl\u00e1ssico de roupa para atividades ao ar livre. A marca uniu-se ao curador criativo Youssouf Fofana para embarcar em \u00abThe Scout’s Trip\u00bb, uma viagem criativa no Qu\u00e9nia que conecta talento, cultura e comunidade.<\/p>\n\n\n\n

O projeto re\u00fane uma nova gera\u00e7\u00e3o de criativos do Qu\u00e9nia, Fran\u00e7a, It\u00e1lia e Reino Unido que reinterpretam o ADN da Jordan a partir da sua pr\u00f3pria imagina\u00e7\u00e3o. Fotografada por Bolade Banjo, a campanha capta a ess\u00eancia desta troca: as pe\u00e7as ganham vida em meio a paisagens vibrantes e ao estilo pessoal de cada participante, combinando o esp\u00edrito desportivo com uma sensibilidade global contempor\u00e2nea.<\/p>\n\n\n\n

A cole\u00e7\u00e3o est\u00e1 dividida em duas c\u00e1psulas principais: \u00abMountainside\u00bb e \u00abRealtree\u00bb .<\/p>\n\n\n\n

Mountainside brinca com as cores para desafiar o inverno: rosas saturados, azuis el\u00e9tricos e laranjas intensos inspiram movimento e energia. Em uma refer\u00eancia \u00e0 hist\u00f3ria, os gr\u00e1ficos reinterpretam uma imagem da plateia do lend\u00e1rio NBA Slam Dunk Contest de 1985, levada ao extremo em pixel art. Realtree, por outro lado, explora a camuflagem de uma perspectiva urbana, misturando silhuetas t\u00e9cnicas com uma abordagem streetwear.<\/p>\n\n\n\n

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Para encerrar o lan\u00e7amento, a Jordan apresenta o AJ1 Element Low, uma evolu\u00e7\u00e3o funcional do cl\u00e1ssico, onde a est\u00e9tica se encontra com a tecnologia: GORE-TEX, espuma esculpida e um design criado para aqueles que vivem entre a cidade e a natureza.<\/p>\n\n\n\n

Sem data confirmada, \u00abColdest in the Game\u00bb promete chegar assim que as temperaturas baixarem.<\/p>\n\n\n\n

A Jordan lan\u00e7a um tapete com o formato da sua ic\u00f3nica caixa de t\u00e9nis.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A marca une-se a Youssouf Fofana para empreender \u201cThe Scout\u2019s Trip\u201d, uma viagem criativa no Qu\u00e9nia que conecta talento, cultura e comunidade.<\/p>\n","protected":false},"author":22,"featured_media":545452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-545489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nYoussouf Fofana e a Jordan Brand apresentam \u00abColdest in the Game\u00bb - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A marca une-se a Youssouf Fofana para empreender \u201cThe Scout\u2019s Trip\u201d, uma viagem criativa no Qu\u00e9nia que conecta talento, cultura e comunidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youssouf Fofana e a Jordan Brand apresentam \u00abColdest in the Game\u00bb\" \/>\n<meta property=\"og:description\" content=\"A marca une-se a Youssouf Fofana para empreender \u201cThe Scout\u2019s Trip\u201d, uma viagem criativa no Qu\u00e9nia que conecta talento, cultura e comunidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T08:39:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T08:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-jordan-6.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Youssouf Fofana e a Jordan Brand apresentam \u00abColdest in the Game\u00bb\",\"datePublished\":\"2025-10-24T08:39:48+00:00\",\"dateModified\":\"2025-10-24T08:39:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/\"},\"wordCount\":295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/highxtar-jordan-6.jpeg\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/youssouf-fofana-e-a-jordan-brand-apresentam-coldest-in-the-game\\\/\",\"name\":\"Youssouf Fofana e a Jordan Brand apresentam \u00abColdest in the Game\u00bb - 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