{"id":546413,"date":"2025-10-28T12:32:51","date_gmt":"2025-10-28T11:32:51","guid":{"rendered":"https:\/\/highxtar.com\/?p=546413"},"modified":"2025-10-28T12:32:52","modified_gmt":"2025-10-28T11:32:52","slug":"lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/","title":{"rendered":"Lila Moss protagoniza campanha da cole\u00e7\u00e3o PUMA e Madhappy"},"content":{"rendered":"\n

A marca desportiva alem\u00e3 e o coletivo californiano juntam-se pela primeira vez para lan\u00e7ar uma cole\u00e7\u00e3o de 19 pe\u00e7as que une a heran\u00e7a atl\u00e9tica, o bem-estar emocional e uma est\u00e9tica minimalista. Uma narrativa que liga a for\u00e7a do desporto com a vulnerabilidade enquanto poder, numa proposta que ressoa com o ADN de ambas as marcas.<\/p>\n\n\n\n

No cora\u00e7\u00e3o da cole\u00e7\u00e3o, o fato de treino T7 \u2014 um dos cl\u00e1ssicos mais ic\u00f3nicos da PUMA \u2014 \u00e9 reinterpretado sob os c\u00f3digos Madhappy. Silhuetas oversized, tons neutros e bordados subtis transmitem uma mensagem de calma, comunidade e autenticidade. A cole\u00e7\u00e3o c\u00e1psula \u00e9 complementada por hoodies polar, t-shirts essenciais e acess\u00f3rios aconchegantes.<\/p>\n\n\n\n

O Speedcat Plus tamb\u00e9m recebe um novo tratamento: o t\u00e9nis \u00e9 transformado numa vers\u00e3o mais refinada, fabricado em camur\u00e7a premium e pele macia, mantendo a sua silhueta aerodin\u00e2mica, mas real\u00e7ando os detalhes. Um equil\u00edbrio entre o luxo discreto e a funcionalidade urbana.<\/p>\n\n\n\n

Perante as c\u00e2maras, Lila Moss personifica o esp\u00edrito da colabora\u00e7\u00e3o: juventude sem adornos, frescura e autenticidade. A sua presen\u00e7a refor\u00e7a a ideia de uma gera\u00e7\u00e3o que encontra for\u00e7a na vulnerabilidade e estilo na simplicidade.<\/p>\n\n\n\n

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PUMA x Madhappy j\u00e1 est\u00e1 dispon\u00edvel no site da Madhappy<\/strong><\/a> e estar\u00e1 tamb\u00e9m dispon\u00edvel nos canais PUMA<\/strong><\/a> a partir de 30 de outubro. <\/p>\n\n\n\n

PUMA x Swarovski. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Silhuetas grandes, tons neutros e bordados subtis transmitem uma mensagem de calma, comunidade e autenticidade.<\/p>\n","protected":false},"author":22,"featured_media":546398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-546413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nLila Moss protagoniza campanha da cole\u00e7\u00e3o PUMA e Madhappy - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Silhuetas grandes, tons neutros e bordados subtis transmitem uma mensagem de calma, comunidade e autenticidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lila Moss protagoniza campanha da cole\u00e7\u00e3o PUMA e Madhappy\" \/>\n<meta property=\"og:description\" content=\"Silhuetas grandes, tons neutros e bordados subtis transmitem uma mensagem de calma, comunidade e autenticidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T11:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T11:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-lila-moss-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mar Piera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar Piera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\"},\"author\":{\"name\":\"Mar Piera\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/861b5d1b459a894df367f295d952c789\"},\"headline\":\"Lila Moss protagoniza campanha da cole\u00e7\u00e3o PUMA e Madhappy\",\"datePublished\":\"2025-10-28T11:32:51+00:00\",\"dateModified\":\"2025-10-28T11:32:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\"},\"wordCount\":244,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/10\/highxtar-lila-moss-destacada.jpg\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/lila-moss-protagoniza-campanha-da-colecao-puma-e-madhappy\/\",\"name\":\"Lila Moss protagoniza campanha da cole\u00e7\u00e3o PUMA e Madhappy - 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