{"id":551866,"date":"2025-11-20T12:34:45","date_gmt":"2025-11-20T11:34:45","guid":{"rendered":"https:\/\/highxtar.com\/?p=551866"},"modified":"2025-11-20T12:34:46","modified_gmt":"2025-11-20T11:34:46","slug":"a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/","title":{"rendered":"A Lacoste leva o apr\u00e8s-ski ao cora\u00e7\u00e3o de Madrid"},"content":{"rendered":"\n

Postais de inverno em plena Gran V\u00eda.<\/em><\/h2>\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n

A Lacoste decidiu que Madrid tamb\u00e9m merece o seu pr\u00f3prio momento apr\u00e8s-ski. Por isso, criou um chalet tempor\u00e1rio no n\u00famero 46 da Gran V\u00eda<\/strong>. Pode ser visitado de 18 a 23 de novembro<\/strong> e, desde o primeiro passo, transporta a est\u00e9tica da montanha para o centro da cidade. Uma proposta direta, simples e totalmente imersiva.<\/p>\n\n\n\n

O projeto inspira-se no imagin\u00e1rio de Ren\u00e9 Lacoste<\/strong>. O fundador costumava pintar as montanhas dos Piren\u00e9us que rodeavam a sua casa-clube em Chantaco. Gra\u00e7as a esses esbo\u00e7os, cheios de calma e natureza, a cole\u00e7\u00e3o Holiday 2025<\/em><\/a><\/strong> e a atmosfera do pop-up partilham agora a mesma linguagem. Assim, tradi\u00e7\u00e3o e modernidade convivem para refor\u00e7ar a dualidade cidade-natureza que define esta temporada.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Dentro do chalet, o percurso \u00e9 claro e sensorial. A primeira paragem \u00e9 um simulador de esqui <\/strong>que ativa o ADN fashion-sport da marca. Depois, um espa\u00e7o com ambiente de galeria apresenta as pe\u00e7as-chave da Holiday 2025. S\u00e3o propostas pensadas para oferecer \u2014 ou para oferecer a si pr\u00f3prio \u2014 nesta \u00e9poca festiva. Tudo \u00e9 apresentado com uma est\u00e9tica que aposta na eleg\u00e2ncia descontra\u00edda e na nostalgia invernal.<\/p>\n\n\n\n

O elemento mais surpreendente \u00e9 uma cabine fotogr\u00e1fica em forma de telef\u00e9rico<\/strong>. \u00c9 simples, mas eficaz, permitindo levar para casa uma fotografia num ambiente que parece totalmente afastado do ru\u00eddo da cidade. Mais \u00e0 frente, a experi\u00eancia termina num bar apr\u00e8s-ski que serve chocolate quente e churros<\/strong>. Um gesto acolhedor e quase ritual que oferece uma verdadeira pausa, como se o visitante escapasse por alguns minutos ao ritmo urbano.<\/p>\n\n\n

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O acesso ao chalet \u00e9 reservado aos Lacoste Members<\/strong>, o programa de fideliza\u00e7\u00e3o que re\u00fane a comunidade mais pr\u00f3xima da marca. Desta forma, a maison mant\u00e9m o car\u00e1cter exclusivo da experi\u00eancia.<\/p>\n\n\n\n

Al\u00e9m disso, a narrativa apr\u00e8s-ski continua a poucos metros, na Lacoste Gran V\u00eda<\/strong>. Ali, at\u00e9 24 de novembro, os visitantes do pop-up podem levantar uma oferta especial e descobrir uma embalagem festiva criada para a ocasi\u00e3o.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Lacoste x ByCalitos: o \u201cBack to School\u201d mais madrileno.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Um chalet ef\u00e9mero da Lacoste chega \u00e0 Gran V\u00eda para trazer o esp\u00edrito apr\u00e8s-ski ao centro de Madrid, atrav\u00e9s de uma experi\u00eancia imersiva.<\/p>\n","protected":false},"author":50,"featured_media":551841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-551866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nA Lacoste leva o apr\u00e8s-ski ao cora\u00e7\u00e3o de Madrid - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Um chalet ef\u00e9mero da Lacoste chega \u00e0 Gran V\u00eda para trazer o esp\u00edrito apr\u00e8s-ski ao centro de Madrid, atrav\u00e9s de uma experi\u00eancia imersiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Lacoste leva o apr\u00e8s-ski ao cora\u00e7\u00e3o de Madrid\" \/>\n<meta property=\"og:description\" content=\"Um chalet ef\u00e9mero da Lacoste chega \u00e0 Gran V\u00eda para trazer o esp\u00edrito apr\u00e8s-ski ao centro de Madrid, atrav\u00e9s de uma experi\u00eancia imersiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T11:34:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T11:34:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Thumb-lacoste-apres-ski.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"A Lacoste leva o apr\u00e8s-ski ao cora\u00e7\u00e3o de Madrid\",\"datePublished\":\"2025-11-20T11:34:45+00:00\",\"dateModified\":\"2025-11-20T11:34:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\"},\"wordCount\":368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/Thumb-lacoste-apres-ski.png\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/a-lacoste-leva-o-apres-ski-ao-coracao-de-madrid\/\",\"name\":\"A Lacoste leva o apr\u00e8s-ski ao cora\u00e7\u00e3o de Madrid - 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