{"id":552273,"date":"2025-11-24T10:45:34","date_gmt":"2025-11-24T09:45:34","guid":{"rendered":"https:\/\/highxtar.com\/?p=552273"},"modified":"2025-11-24T10:45:35","modified_gmt":"2025-11-24T09:45:35","slug":"behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/","title":{"rendered":"BEHIND THE SCENT: A Pull&Bear celebra em Barcelona o seu universo olfativo"},"content":{"rendered":"\n
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A Pull&Bear celebrou ontem \u00e0 noite, em Barcelona, a apresenta\u00e7\u00e3o oficial de Behind the Scent<\/em><\/strong>, a sua primeira cole\u00e7\u00e3o integral de perfumes. A marca reuniu imprensa e convidados no Trent (Ciutat Vella)<\/strong> numa noite imersiva que funcionou como porta de entrada para o seu novo universo olfativo.<\/p>\n\n\n\n

O evento transformou o espa\u00e7o num percurso sensorial. Fragr\u00e2ncias, m\u00fasica e uma interven\u00e7\u00e3o audiovisual de @akyute<\/a><\/strong> marcaram a narrativa da noite. Entre os presentes estiveram Alba Mir\u00f3, Mario Ibeas, Sergi Renom, Babi Sevi e Claudia Cook<\/strong>, que exploraram as instala\u00e7\u00f5es e participaram em v\u00e1rias din\u00e2micas.<\/p>\n\n\n\n

A experi\u00eancia come\u00e7ou com um workshop<\/strong> de cria\u00e7\u00e3o de perfume guiado por tr\u00eas dos perfumistas da cole\u00e7\u00e3o: Marine Merc\u00e9 <\/strong>(Firmenich), Karine Vinchon<\/strong> (Robertet) e Ga\u00ebl Montero <\/strong>(Givaudan). Eles apresentaram os ingredientes e acordes-chave de Behind the Scent<\/em> e acompanharam os convidados na cria\u00e7\u00e3o da sua pr\u00f3pria fragr\u00e2ncia, inspirada nas notas de base da cole\u00e7\u00e3o. Ao mesmo tempo, o catering, concebido por Tiberi<\/strong>, ampliou a experi\u00eancia com propostas gastron\u00f3micas baseadas nos aromas do projeto.<\/p>\n\n\n\n

O esp\u00edrito urbano transformado em perfume<\/h3>\n\n\n\n

Behind the Scent<\/em> re\u00fane dez eaux de parfum criados em Grasse<\/strong>, em colabora\u00e7\u00e3o com perfumistas de renome internacional como J\u00e9r\u00f4me Di Marino, Frank Voelkl, Coralie Spicher, Ga\u00ebl Montero, Ane Ayo, Solveig Mulon, Am\u00e9lie Jacquin, Karine Vinchon e Cl\u00e9ment Gavarry.<\/strong><\/p>\n\n\n\n

O projeto procura traduzir o esp\u00edrito urbano, livre e experimental da Pull&Bear para a linguagem do perfume. Os perfumistas concordam que a nova gera\u00e7\u00e3o procura autenticidade, dura\u00e7\u00e3o e fragr\u00e2ncias que funcionem como extens\u00e3o da sua identidade.<\/p>\n\n\n\n

A cole\u00e7\u00e3o percorre universos florais, almiscarados, frutados, foug\u00e8re e ambarados. Vai desde o calor complexo de Vanilla Comeback<\/em> <\/strong>(J\u00e9r\u00f4me Di Marino) at\u00e9 \u00e0 energia audaz de Gossip Fruit<\/em> <\/strong>(Frank Voelkl). Destacam-se ainda a profundidade especiada de Amber Trip<\/em><\/strong> (Karine Vinchon), constru\u00edda com cacau, baunilha e madeiras; a sensualidade luminosa de Flirty Flower<\/em><\/strong> (Ane Ayo); e a abordagem effortless<\/em> de Freaking Marvellous<\/strong><\/em> (Ga\u00ebl Montero), pensada a partir da ideia de conforto despretensioso.<\/p>\n\n\n\n

A estes lan\u00e7amentos juntam-se as linhas STWD Woman e STWD Man, al\u00e9m de uma edi\u00e7\u00e3o limitada criada em colabora\u00e7\u00e3o com o artista franc\u00eas Thomas L\u00e9lu, composta por um perfume unissexo e uma vela perfumada desenvolvidos por Ane Ayo<\/strong>, com vetiver e baunilha.<\/p>\n\n\n\n

Um novo cap\u00edtulo para a Pull&Bear<\/h3>\n\n\n\n

Com Behind the Scent<\/em>, a Pull&Bear inicia uma etapa em que o perfume se torna uma ferramenta de express\u00e3o pessoal e criativa. A cole\u00e7\u00e3o j\u00e1 est\u00e1 dispon\u00edvel em lojas selecionadas<\/strong> e em pullandbear.com<\/strong><\/a>.<\/p>\n\n\n\n

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A Pull&Bear apresenta em Barcelona o seu novo universo olfativo com um evento imersivo e uma cole\u00e7\u00e3o de perfumes para a nova gera\u00e7\u00e3o.<\/p>\n","protected":false},"author":50,"featured_media":552217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3742],"tags":[],"class_list":["post-552273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-pt-pt"],"acf":[],"yoast_head":"\nBEHIND THE SCENT: A Pull&Bear celebra em Barcelona o seu universo olfativo - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A Pull&Bear apresenta em Barcelona o seu novo universo olfativo com um evento imersivo e uma cole\u00e7\u00e3o de perfumes para a nova gera\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEHIND THE SCENT: A Pull&Bear celebra em Barcelona o seu universo olfativo\" \/>\n<meta property=\"og:description\" content=\"A Pull&Bear apresenta em Barcelona o seu novo universo olfativo com um evento imersivo e uma cole\u00e7\u00e3o de perfumes para a nova gera\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T09:45:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T09:45:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/thumb-pull-bear-fragance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Ventura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Ventura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\"},\"author\":{\"name\":\"Alejandro Ventura\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/aa0ea1a0bf59bf7b780d9de744057f3f\"},\"headline\":\"BEHIND THE SCENT: A Pull&Bear celebra em Barcelona o seu universo olfativo\",\"datePublished\":\"2025-11-24T09:45:34+00:00\",\"dateModified\":\"2025-11-24T09:45:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/11\/thumb-pull-bear-fragance.jpg\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/behind-the-scent-a-pullbear-celebra-em-barcelona-o-seu-universo-olfativo\/\",\"name\":\"BEHIND THE SCENT: A Pull&Bear celebra em Barcelona o seu universo olfativo - 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