{"id":556815,"date":"2025-12-10T10:14:35","date_gmt":"2025-12-10T09:14:35","guid":{"rendered":"https:\/\/highxtar.com\/?p=556815"},"modified":"2025-12-10T10:14:36","modified_gmt":"2025-12-10T09:14:36","slug":"heron-preston-relanca-a-sua-marca-com-uma-nova-capsula-que-regressa-as-origens","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/heron-preston-relanca-a-sua-marca-com-uma-nova-capsula-que-regressa-as-origens\/","title":{"rendered":"Heron Preston relan\u00e7a a sua marca com uma nova c\u00e1psula que regressa \u00e0s origens"},"content":{"rendered":"\n<p>Quase tr\u00eas anos ap\u00f3s a sua \u00faltima colec\u00e7\u00e3o, Heron Preston inicia uma nova fase. O designer recuperou totalmente os direitos da sua marca hom\u00f3nima, anteriormente gerida pela New Guards Group Holding. Com a independ\u00eancia restabelecida, apresenta um novo come\u00e7o atrav\u00e9s de uma s\u00e9rie de edi\u00e7\u00f5es. Estas ser\u00e3o lan\u00e7adas de forma regular at\u00e9 completar sete blocos.<\/p>\n\n\n\n<p>O primeiro, <strong>\u00abFoundation: Blue Line Edit\u00bb<\/strong>, marca um regresso directo aos c\u00f3digos que definiram a identidade inicial da marca. Em vez de lan\u00e7ar uma colec\u00e7\u00e3o completa, Preston opta por uma selec\u00e7\u00e3o cuidada e muito espec\u00edfica.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556778\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-682x1024.jpg\" alt=\"\" class=\"wp-image-556778\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-1.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556777\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-682x1024.jpg\" alt=\"\" class=\"wp-image-556777\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-3.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556798\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-682x1024.jpg\" alt=\"\" class=\"wp-image-556798\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-4.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556776\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-682x1024.jpg\" alt=\"\" class=\"wp-image-556776\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-5.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556783\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-682x1024.jpg\" alt=\"\" class=\"wp-image-556783\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-6.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556794\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-682x1024.jpg\" alt=\"\" class=\"wp-image-556794\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-7.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556792\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-682x1024.jpg\" alt=\"\" class=\"wp-image-556792\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-9.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556788\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-682x1024.jpg\" alt=\"\" class=\"wp-image-556788\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-10.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"556786\" src=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-682x1024.jpg\" alt=\"\" class=\"wp-image-556786\" srcset=\"https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-682x1024.jpg 682w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-200x300.jpg 200w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-768x1152.jpg 768w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-700x1050.jpg 700w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2-508x762.jpg 508w, https:\/\/highxtar.com\/wp-content\/uploads\/2025\/12\/highxtar-Heron-Preston-2.avif 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Block 1<\/strong> re\u00fane os elementos essenciais do seu universo. Inclui uma paleta monocrom\u00e1tica, detalhes em laranja e uma mistura equilibrada entre streetwear e alfaiataria descontra\u00edda. Pe\u00e7as-chave como bomber jackets, camisolas de gola alta e silhuetas amplas regressam reinterpretadas para 2025, mantendo o ADN original com pequenos ajustes pensados para o presente.<\/p>\n\n\n\n<p>Um dos gestos mais simb\u00f3licos desta nova etapa \u00e9 o regresso da etiqueta laranja, agora invertida. O pr\u00f3prio designer explica isto no comunicado oficial: <em><strong>\u00abDurante uma \u00e9poca em que n\u00e3o era dono do meu pr\u00f3prio nome, inverter a etiqueta tornou-se a minha forma de sobreviv\u00eancia. Uma maneira de continuar a criar, de continuar a expressar-me e de manter a minha identidade viva. E agora, em 2025 \u2014 com a propriedade recuperada \u2014 continuo a usar a etiqueta invertida como s\u00edmbolo desse percurso.\u00bb<\/strong><\/em><\/p>\n\n\n\n<p>A <strong>Blue Line Edit<\/strong> j\u00e1 est\u00e1 dispon\u00edvel no site oficial de<a href=\"https:\/\/heronpreston.com\/?srsltid=AfmBOoozRjWbHmYRk4CfXrWfubqemSrnTSErLZrrdTakfc1H17sViA7H\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Heron Preston<\/strong><\/a>. Este lan\u00e7amento marca o in\u00edcio de uma reconstru\u00e7\u00e3o da marca a partir das bases, mas com uma perspectiva renovada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heron Preston relan\u00e7a a marca com a c\u00e1psula \u00abFoundation: Blue Line Edit\u00bb, um retorno aos c\u00f3digos originais do designer.<\/p>\n","protected":false},"author":50,"featured_media":556774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-556815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heron Preston relan\u00e7a a sua marca com uma nova c\u00e1psula que regressa \u00e0s origens - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"Heron Preston relan\u00e7a a marca com a c\u00e1psula \u00abFoundation: Blue Line Edit\u00bb, um retorno aos c\u00f3digos originais do designer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/heron-preston-relanca-a-sua-marca-com-uma-nova-capsula-que-regressa-as-origens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heron Preston relan\u00e7a a sua marca com uma nova c\u00e1psula que regressa \u00e0s origens\" \/>\n<meta property=\"og:description\" content=\"Heron Preston relan\u00e7a a marca com a c\u00e1psula \u00abFoundation: Blue Line Edit\u00bb, um retorno aos c\u00f3digos originais do designer.\" \/>\n<meta property=\"og:url\" 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