{"id":560599,"date":"2025-12-26T09:53:11","date_gmt":"2025-12-26T08:53:11","guid":{"rendered":"https:\/\/highxtar.com\/?p=560599"},"modified":"2025-12-26T09:53:12","modified_gmt":"2025-12-26T08:53:12","slug":"mbfw-madrid-reforca-a-sua-aposta-em-2026-com-cinco-dias-de-desfiles-e-30-designers","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/mbfw-madrid-reforca-a-sua-aposta-em-2026-com-cinco-dias-de-desfiles-e-30-designers\/","title":{"rendered":"MBFW Madrid refor\u00e7a a sua aposta em 2026 com cinco dias de desfiles e 30 designers"},"content":{"rendered":"\n<p>A Mercedes-Benz Fashion Week Madrid vai ampliar a sua pr\u00f3xima edi\u00e7\u00e3o para cinco dias. O evento decorrer\u00e1 de<strong> 18 a 22 de mar\u00e7o de 2026<\/strong>, somando um dia extra ao calend\u00e1rio anunciado semanas antes e confirmando a participa\u00e7\u00e3o de 30 designers.<\/p>\n\n\n\n<p>Em novembro, a organiza\u00e7\u00e3o j\u00e1 tinha anunciado uma altera\u00e7\u00e3o de datas, fixando o evento entre 18 e 21 de mar\u00e7o. O objetivo era evitar coincid\u00eancias com outras semanas da moda na Europa e ganhar maior visibilidade junto da imprensa e dos compradores.<\/p>\n\n\n\n<p>Agora, a MBFW Madrid d\u00e1 mais um passo e prolonga a dura\u00e7\u00e3o do evento para poder integrar mais propostas no programa oficial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-maior-procura-e-elevado-nivel-criativo\">Maior procura e elevado n\u00edvel criativo<\/h3>\n\n\n\n<p>Segundo a organiza\u00e7\u00e3o, a decis\u00e3o responde a um n\u00famero \u201crecorde\u201d de candidaturas e a um n\u00edvel criativo particularmente elevado dos projetos apresentados.<\/p>\n\n\n\n<p>Com este novo formato, a passerelle poder\u00e1 estruturar um programa mais alargado, no qual ser\u00e3o apresentadas as cole\u00e7\u00f5es de<strong> outono-inverno 2026\/2027<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-uma-estrategia-de-reposicionamento\">Uma estrat\u00e9gia de reposicionamento<\/h3>\n\n\n\n<p>A passerelle \u00e9 organizada pela<strong> Ifema Madrid<\/strong>, com o apoio da C\u00e2mara Municipal de Madrid. Assim, numa mesma edi\u00e7\u00e3o, o evento encadeia duas mudan\u00e7as-chave.<\/p>\n\n\n\n<p>Em novembro, a sua diretora criativa, <strong>Valentina Su\u00e1rez-Zuloaga<\/strong>, explicou que o novo calend\u00e1rio permitia mais tempo de prepara\u00e7\u00e3o e ajudava a construir uma identidade pr\u00f3pria para a iniciativa.<\/p>\n\n\n\n<p>Por sua vez, <strong>Asier Labarga<\/strong>, diretor da MBFW Madrid desde abril, enquadrou o redesenho numa estrat\u00e9gia para reposicionar a plataforma. O foco passa por refor\u00e7ar a liga\u00e7\u00e3o \u00e0 ind\u00fastria e promover a\u00e7\u00f5es com impacto real no neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DSphmx3jDhp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DSphmx3jDhp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-o-papel-do-comite-de-moda\">O papel do Comit\u00e9 de Moda<\/h3>\n\n\n\n<p>A incorpora\u00e7\u00e3o do quinto dia foi acordada com o <strong><a href=\"https:\/\/www.ifema.es\/mbfw-madrid\/comite-de-moda\" target=\"_blank\" rel=\"noreferrer noopener\">Comit\u00e9 de Moda da MBFW Madrid<\/a><\/strong>, ao qual a organiza\u00e7\u00e3o atribui um papel central na transforma\u00e7\u00e3o recente do evento.<\/p>\n\n\n\n<p>Desde a \u00faltima edi\u00e7\u00e3o, o comit\u00e9 \u00e9 composto por Ana Antic, Ana Garc\u00eda-Si\u00f1eriz, Carmen de Ter\u00e1n, Mar\u00eda Eugenia Gir\u00f3n, Patricia Sancho e Pepa Bueno. Integram ainda o \u00f3rg\u00e3o Asier Labarga, Valentina Su\u00e1rez-Zuloaga e <strong>Arancha Priede<\/strong>, diretora-geral de Neg\u00f3cio Ferial da Ifema Madrid.<\/p>\n\n\n\n<p>Com este movimento, a MBFW Madrid, agora com cinco dias, procura consolidar o seu novo rumo. O objetivo \u00e9 refor\u00e7ar o seu atrativo como plataforma para a moda espanhola e ganhar maior peso no <strong>calend\u00e1rio internacional<\/strong>.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/highxtar.com\/pt-pt\/baro-lucas-e-guillermo-decimo-triunfam-na-mbfw-madrid-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baro Lucas e Guillermo D\u00e9cimo triunfam na MBFW Madrid 2025.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MBFW Madrid vai prolongar a edi\u00e7\u00e3o de mar\u00e7o de 2026 para cinco dias e reunir 30 designers entre 18 e 22 de mar\u00e7o para apresentar o outono-inverno 26\/27.<\/p>\n","protected":false},"author":50,"featured_media":533023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-560599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin  - 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