{"id":562184,"date":"2026-01-08T11:57:26","date_gmt":"2026-01-08T10:57:26","guid":{"rendered":"https:\/\/highxtar.com\/?p=562184"},"modified":"2026-01-08T11:57:27","modified_gmt":"2026-01-08T10:57:27","slug":"prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\/","title":{"rendered":"Prada recorre \u00e0 artista Anne Collier na sua \u00faltima campanha"},"content":{"rendered":"\n

Com \u00abPrada Image of an Image\u00bb<\/em>, a marca italiana prop\u00f5e um exerc\u00edcio intelectual e visual que se adentra no territ\u00f3rio da perce\u00e7\u00e3o, da publicidade e do ato de olhar.<\/h2>\n\n\n\n

Sob a dire\u00e7\u00e3o criativa de Miuccia Prada<\/strong> e Raf Simons<\/strong>, a campanha levanta algumas quest\u00f5es sobre o que \u00e9 uma imagem hoje, como ela \u00e9 constru\u00edda e como a consumimos. Para isso, a Prada<\/strong> decidiu contar com a arte de Anne Collier<\/strong>, cujo trabalho h\u00e1 mais de duas d\u00e9cadas investiga a reapropria\u00e7\u00e3o da fotografia e o seu papel na cultura visual contempor\u00e2nea.<\/p>\n\n\n\n

Collier<\/strong> tem explorado constantemente os limites entre arte, publicidade e desejo, questionando a nossa rela\u00e7\u00e3o com as imagens e o pr\u00f3prio ato de observar \u2014 e ser observado. Nesta ocasi\u00e3o, foi-lhe encomendado um portf\u00f3lio exclusivo que redefine radicalmente o que entendemos por campanha de moda na era digital.<\/p>\n\n\n\n

O resultado \u00e9 uma interven\u00e7\u00e3o que transforma a campanha num objeto tang\u00edvel, quase \u00edntimo. Longe da imediatez do ecr\u00e3, as imagens tornam-se f\u00edsicas, materiais, algo que se pode segurar nas m\u00e3os. Em cada natureza morta, m\u00e3os externas elevam fotografias da cole\u00e7\u00e3o, previamente capturadas por Oliver Hadlee Pearch<\/strong><\/a>. Este gesto introduz uma nova camada de leitura: as imagens dentro da imagem s\u00e3o observadas, admiradas e examinadas, como se o espectador se visse refletido nesse ato de contempla\u00e7\u00e3o. Anne<\/strong> disseca assim o mecanismo da publicidade, expondo-o e questionando a sua linguagem.<\/p>\n\n\n\n

O jogo de perspetivas continua no interior dessas fotografias \u00abreenquadradas\u00bb. As pe\u00e7as da Prada<\/strong> ganham vida atrav\u00e9s de um elenco formado por Levon Hawke<\/strong>, Nicholas Hoult<\/strong>, Damson Idris<\/strong>, Carey Mulligan<\/strong>, Hunter Schafer<\/strong>, John Glacier<\/strong> e Liu Wen<\/strong>. Cada um deles acrescenta uma dimens\u00e3o adicional \u00e0 imagem, ampliando o seu significado para al\u00e9m do puramente est\u00e9tico.<\/p>\n\n\n\n

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A proposta levanta algumas quest\u00f5es sobre o que \u00e9 uma imagem hoje em dia, como ela \u00e9 constru\u00edda e como a consumimos.<\/p>\n","protected":false},"author":27,"featured_media":562179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-562184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nPrada recorre \u00e0 artista Anne Collier na sua \u00faltima campanha - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A proposta levanta algumas quest\u00f5es sobre o que \u00e9 uma imagem hoje em dia, como ela \u00e9 constru\u00edda e como a consumimos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada recorre \u00e0 artista Anne Collier na sua \u00faltima campanha\" \/>\n<meta property=\"og:description\" content=\"A proposta levanta algumas quest\u00f5es sobre o que \u00e9 uma imagem hoje em dia, como ela \u00e9 constru\u00edda e como a consumimos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T10:57:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T10:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-prada-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/#\\\/schema\\\/person\\\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Prada recorre \u00e0 artista Anne Collier na sua \u00faltima campanha\",\"datePublished\":\"2026-01-08T10:57:26+00:00\",\"dateModified\":\"2026-01-08T10:57:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/\"},\"wordCount\":314,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/highxtar.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/thumb-prada-campaign.jpg\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/highxtar.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/\",\"url\":\"https:\\\/\\\/highxtar.com\\\/pt-pt\\\/prada-recorre-a-artista-anne-collier-na-sua-ultima-campanha\\\/\",\"name\":\"Prada recorre \u00e0 artista Anne Collier na sua \u00faltima campanha - 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