{"id":563524,"date":"2026-01-15T17:36:20","date_gmt":"2026-01-15T16:36:20","guid":{"rendered":"https:\/\/highxtar.com\/?p=563524"},"modified":"2026-01-15T17:36:20","modified_gmt":"2026-01-15T16:36:20","slug":"dev-hynes-assume-o-controlo-criativo-da-levis","status":"publish","type":"post","link":"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/","title":{"rendered":"Dev Hynes assume o controlo criativo da Levi’s\u00ae"},"content":{"rendered":"\n

Com o objetivo de reinterpretar, \u00e0 sua maneira, algumas das pe\u00e7as da cole\u00e7\u00e3o SS26.<\/h2>\n\n\n\n
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Nesta temporada, a Levi’s\u00ae<\/strong> decidiu focar na tens\u00e3o existente entre o polido e o cru, o preppy e o grunge. E, para isso, confiou as r\u00e9deas criativas a algu\u00e9m que entende esse equil\u00edbrio de forma natural: Dev Hynes<\/strong>.<\/p>\n\n\n\n

M\u00fasico, produtor, compositor e mente por tr\u00e1s do Blood Orange<\/a><\/strong>, Hynes<\/strong> construiu uma carreira marcada pela contradi\u00e7\u00e3o e pela liberdade criativa. A sua abordagem \u00e0 m\u00fasica \u2014 emocional, direta, sem filtros \u2014 tamb\u00e9m se reflete na sua maneira de se vestir: honesta, intuitiva e ousada. N\u00e3o \u00e9 por acaso que a marca o escolheu para dar forma a uma campanha que celebra, precisamente, esse choque de c\u00f3digos.<\/p>\n\n\n\n

Para este projeto t\u00e3o especial, a Levi’s\u00ae <\/strong>enviou ao criativo uma sele\u00e7\u00e3o de pe\u00e7as da cole\u00e7\u00e3o SS26<\/strong> e convidou-o a reinterpret\u00e1-las a partir da sua pr\u00f3pria linguagem. Acompanhado pela sua colaboradora habitual, a fot\u00f3grafa Katharina Korbjuhn<\/strong>, assumiu o styling e a dire\u00e7\u00e3o criativa da proposta, desenvolvida em Los Angeles<\/strong>. O resultado \u00e9 uma s\u00e9rie de imagens e pe\u00e7as audiovisuais que capturam momentos deliberadamente sinceros, inspirados em \u00abSomewhere in Between\u00bb<\/em>, tema inclu\u00eddo no seu \u00faltimo e aclamado \u00e1lbum Essex Honey<\/em><\/strong>.<\/p>\n\n\n\n

Nas imagens, Hynes desconstrui as normas do vestu\u00e1rio convencional: usa a Authentic Button Down<\/strong> fora do contexto, sobrep\u00f5e a Clayton<\/strong> Leather Aviator<\/strong> sobre a Hayes Boxy Full-Zip<\/strong> Hoodie<\/strong> e combina as 578\u00ae Baggy <\/strong>com texturas de estilo preppy. Tudo se move entre dois mundos visuais. Por um lado, cen\u00e1rios de est\u00fadio cuidados e precisos; por outro, cenas mais cruas, como um ensaio improvisado. Essa dualidade refor\u00e7a o conceito central.<\/p>\n\n\n\n

Al\u00e9m do editorial, a campanha \u00e9 complementada com v\u00eddeos espont\u00e2neos e conte\u00fados conversacionais constru\u00eddos a partir das pr\u00f3prias reflex\u00f5es de Hynes. Uma chamada telef\u00f3nica informal \u2014 que acabou por marcar o tom e a linguagem do projeto \u2014 serviu como ponto de partida para falar, sem gui\u00e3o, sobre estilo, contradi\u00e7\u00e3o e a import\u00e2ncia das combina\u00e7\u00f5es inesperadas.<\/p>\n\n\n\n

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A sua abordagem \u00e0 m\u00fasica \u2014 emocional, direta, sem filtros \u2014 tamb\u00e9m se reflete na sua maneira de se vestir: honesta, intuitiva e ousada.<\/p>\n","protected":false},"author":27,"featured_media":563517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-563524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"acf":[],"yoast_head":"\nDev Hynes assume o controlo criativo da Levi's\u00ae - HIGHXTAR.<\/title>\n<meta name=\"description\" content=\"A sua abordagem \u00e0 m\u00fasica \u2014 emocional, direta, sem filtros \u2014 tamb\u00e9m se reflete na sua maneira de se vestir: honesta, intuitiva e ousada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dev Hynes assume o controlo criativo da Levi's\u00ae\" \/>\n<meta property=\"og:description\" content=\"A sua abordagem \u00e0 m\u00fasica \u2014 emocional, direta, sem filtros \u2014 tamb\u00e9m se reflete na sua maneira de se vestir: honesta, intuitiva e ousada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\" \/>\n<meta property=\"og:site_name\" content=\"HIGHXTAR.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/highxtar\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T16:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-dev-hynes-levis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Molinos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:site\" content=\"@highxtar_\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Molinos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\"},\"author\":{\"name\":\"Paloma Molinos\",\"@id\":\"https:\/\/highxtar.com\/#\/schema\/person\/03620ade40f456fa32f3e8fbf1a6f07c\"},\"headline\":\"Dev Hynes assume o controlo criativo da Levi’s\u00ae\",\"datePublished\":\"2026-01-15T16:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/highxtar.com\/wp-content\/uploads\/2026\/01\/thumb-dev-hynes-levis.jpg\",\"articleSection\":[\"Moda\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/highxtar.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\",\"url\":\"https:\/\/highxtar.com\/pt-pt\/dev-hynes-assume-o-controlo-criativo-da-levis\/\",\"name\":\"Dev Hynes assume o controlo criativo da Levi's\u00ae - 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