Gosha Rubchinskiy believes that Europe should work together. That’s the message of the 31-year old Russian designers show in Florence, where he is a guest designer of Pitti Uomo.

Gosha Rubchinskiy cree que Europa debe trabajar de forma unida. Ese es el mensaje que el diseñador ruso de 31 años nos ha transmitido en Florencia, dónde acaba de mostrar su colección SS17 como diseñador invitado de Pitti Uomo.

Rubchinskiy, who launched his label in 2008 and is now backed by Comme des Garçons, has made his name with streetwear collections, inspired by Russian youth culture. His Pitti collection, which in terms of styling was still signature Rubchinskiy, also payed homage to Italian design.

Rubchinskiy, quién lanzó su marca en 2008 y ahora está respaldado por Comme des Garçons, ha conseguido su reconocimiento a través de colecciones streetwear, inspiradas en la cultura juvenil rusa. La colección que acaba de presentar en Pitti, en términos de estilo, sigue la línea establecida por Rubchinskiy, aunque esta vez también ha homenajeado el diseño “sportwear” italiano de los 80.

The most memorable pieces from the show came from the sportswear collaborations with Italian heritage labels Fila, Kappa and Sergio Tacchini.

Las piezas más memorables del desfile han sido las colaboraciones de sportwear con firmas “patrimonio” italiano como: FilaKappa y Sergio Tacchini.

Gosha_SS17

The sweatshirts, T-shirts, tracksuits and which featured the Italian brand names and Rubchinskiy’s own in Russian script, are set to be next summer’s must-have items, just as the Vetements (designed by Georgian Demna Gvasalia) DHL and Champion T’s and sweats were this summer.  He has also presented a collaboration with the American giant: Levi’s.

Las sudaderas, camisetas y chándales con los logos de las marcas italianas y el nombre de Rubchinskiy escrito en cirílico, están destinadas a convertirse en un must have del próximo verano, al igual que lo ha hecho Vetements (diseñada por el georgiano Demna Vasaglia) con DHL y sus sudaderas de Champion. Gosha también ha presentado una colaboración con el gigante americano: Levi’s.

Below you can watch all the #musthave for the upcoming summer 2017.

A continuación puedes ver todos los #musthave para la próxima temporada SS17.

MORE +

Gosha Rubchinskiy: post-soviet youth culture Gosha Rubchinskiy is one of the most important designer of streetwear. The designer & photographer, bring us something that we’ve never seen before.
Gosha Rubchinskiy unveils AW16 lookbook and film Russian designer Gosha Rubchinskiy revealed his AW16 lookbook, along with a new film. The lookbook show us a preview of the upcoming Vans Half-Cab collaboration & the new Reebok collab among others.
DoublecheeseburgerVF by Valentin Fufaev (Curated by Gosha) Gosha Rubchinskiy presents young Russian skater and artist Valentin Fufaevf’s DoublecheeseburgerVF project at Dover Street Market London.
The Umbro’s rising | Off-White x UMBRO UMBRO was a must in the early of 90's. Virgil Abloh, Off-White's creative director, has presented in PFW a collection with UMBRO for the upcoming SS17.