UMBRO was a must in the early of 90’s, but in the early of 2000 was a declining brand in the fashion industry. From mid 2015 we started to following it closely again… We are not sure why but the England brand was introduced in the best stores and we decide staying tuned to their evolution.

UMBRO fue un “must” a principios de los 90, pero sin embargo a principios del 2000 era una marca en declive dentro del mundo de la moda. Desde mediados de 2015 decidimos seguir otra vez de cerca a la marca inglesa que comenzó a vender de nuevo en las mejores tiendas. Desde ese mismo momento hemos estado muy atentos a todos sus movimientos.

At the begining of summer UMBRO presented the new SS16 collection that is inspired in the gold age of the brand: the 90’s. With this decision the brand gave us clues to their real intention; recover lost hegemony… and they did it.

A principios del verano UMBRO presentó su colección SS16 que está inspirada en la edad de oro de la marca: los 90. Con esta decisión UMBRO nos dió ciertas pistas sobre cual era su intención real: recuperar la hegemonía perdida…y lo han  conseguido.

Official SS16 UMBRO
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What really is news today and worthy of praise is what the firm based in England has achieved; this last week we could see Off-White creative director, Virgil Abloh, showing a collection (PFW) in collaboration with UMBRO for the SS17 season, raising the brand again to a level of “must”.

Lo que realmente es noticia hoy y digno de alabar es lo que la firma inglesa ha conseguido. Ésta última semana hemos visto como el mismísimo Virgil Abloh director creativo de Off-White presentaba en París (PFW) una colaboración con UMBRO para la temporada SS17, elevándola de nuevo a un nivel de “must”.

We knew UMBRO would get it but we never thought that it would be hosted by Virgil Abloh. From Highxtar we can only say “Chapeau!” and welcome back to paradise.

Sabíamos que lo conseguirían pero nunca pensamos en que sería de la mano de mismo Virgil… Desde Highxtar sólo podemos decir  “¡Chapeau!” y bienvenida de nuevo al paraíso.

“The authenticity of Umbro footwear drew me to the silhouette.”

“La autenticidad del calzado de Umbro me llevo a elegir esta silueta”

Virgil Abloh | OFF-White

Below you can watch the show from PFW where you can check the new capsule between UMBRO & Off-White.

A continuación puedes ver el desfile de la PFW dónde se exhibieron las prendas y calzado colaboración entre UMBRO & Off-White.

Show Off-White PFW by Virgil Abloh | OFF WHITE x UMBRO
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off-white-umbro-coach-sneaker-1

OFF-WHITE x UMBRO | Sneaker

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