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Hello Kitty takes over the adidas Superstar, Forum Low and Astir models in a playful and exclusive launch.


After having participated in a trainer and apparel collection with Nike, Sanrio‘s cutest character joins the three stripes team to reinvent three classic sneakers.

This way, the iconic adidas Superstar is dyed white to feature the Hello Kitty head upper on the side of the heel. All of this is accompanied by a multicoloured lacing system. The Forum Low, on the other hand, have been designed in a combination of pink, white, red and black, while the character’s face appears on the lateral area. Finally, the adidas Astir follows a sportier style and features white polka dots on a black suede base.

A global launch date has not yet been confirmed, but is expected to take place in the coming months.