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20 years after its first release in 1999 ASICS recovers the GEL- KAYANO 5, thus paying a clear tribute to its legacy and connecting directly with one of the trends that are dominating the scene.

Now, with the retro-running on the rise, the GEL-KAYANO becomes the perfect bet for all lovers of this current and for those looking for a sneaker comfortable and responds to the demands of the market more connected with fashion.

ASICS has always sought to keep the essence above hypes or marketing and that is where the full force of editorial and video resides: A True Story, starring stylist Ana Sotillo (@anasotillo_) and singer Recycled J (@recycledj666).

Through this visual narrative we enter into a story that crosses the screen to become real, as real as the story that the GEL- KAYANO 5 carries behind its back.

A true connection between the past and the present that has a common element and works as a common thread of the whole project, the ASICS GEL-KAYANO 5 OG.


La sneaker ya está a la venta a través de retailers seleccionados como Footdistrict y la página oficial

Créditos Editorial:
Models Ana Sotillo / Recycled J
Photography: Alexandra Cepeda
Stylist: César Castro
MUA: Regina Khanipova
Layout: Angel Corral

Créditos Video:
Director Laura Vifer
DOP: Pol García
Stylist: César Castro
MUA: Regina Khanipova
Color: Marti Somoza
Editor: Clara Morera
Music: anxxxiety – evolve