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20 years after its first release in 1999 ASICS recovers the GEL-KAYANO 5, paying a clear tribute to its legacy and connecting directly with one of the trends that are dominating the scene. An ode to the 90’s that is now presented to us in a colorway titled White – Midnight.

With the retro-running that does not cease in its ascent, the GEL-KAYANO 5, becomes the safe bet for lovers of trend and comfort. An opportunity to live in the present one of the best sneakers of the ASICS legacy.

Under the premise of connecting the past with the present, the launch is accompanied by a video and an editorial that takes us fully into the aesthetics of the 90s. Starring Carlota Urdiales and Jesús Lafuente, the film takes us to a world shot in 16mm in which the ASICS GEL-KAYANO 5 Midnight works as a narrative string.

A real link between the time of the discman boom and the current digital era… Why not celebrate the best of the past in the present?

The sneaker is now on sale through selected retailers such as footdistrict.com and the official ASICS.com website. #musthave

ASICS - Gel-Kayano 5 OG Midnight

Editorial:
Talents: Carlota Urdiales / Jesús Lafuente
Photography: Amanda Adász
Stylist: Laura Vifer
MUA: Regina Khanipova
Layout: Angel Corral

Video:
Director: Laura Vifer
DOP: Pol García
Stylist: H.
MUA: Regina Khanipova
Color: Marti Somoza
Edit: Clara Morera
Music: horror.vacui
Producer: Regina Khanipova
Extras: Pauli, Oscar Valenzuela, Sofia Mae

Producción: HIGHXTAR.lab.

Thank you to La Principal Retro & Co.