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As it has been doing recently, Balenciaga has decided to unveil its new Woman SS18 campaign through its instagram account.

The photographs collect the typical people who want to avoid being photographed by paparazzis and for that they cover themselves with elements like handbags or their own hands. Again, the Gvasalia brothers, have relied on the normcore that makes them feel so comfortable and have brought everyday situations to the forefront of their campaign.

Maxibags, oversized fabrics and looks that sometimes border on the impossible make Lotta Volkova’s (@lottavolkova) stylings shine above any acting. A balance between underground and classical aesthetics that Demna defines as a tribute to DNA and the Cristóbal Balenciaga methodology.

All the photos of the campaign are in Balenciaga’s instagram (@balenciaga).