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Johnson & Johnson’s BAND-AID® has announced a new range of band-aids “that embrace the beauty of diversity”.
In an Instagram post, the brand revealed that it will be launching the products in light, medium and deep shades of Brown and Black skin tones. “We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community,” BAND-AID® wrote. “We are dedicated to inclusivity and providing the best healing solutions, better representing you.”
The Band-Aid brand will also make a $100,000 donation to the Black Lives Matter movement, in addition to Johnson & Johnson’s $10 million donation.
“We promise that this is just the first of many steps together in the fight against systemic racism. We can, must and will do better,” added the brand.