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Model Bella Hadid stars alongside iconic French singer Aya Nakamura in Balenciaga’s Fall 22 campaign shot by Nadia Lee Cohen.

 

Demna has gone over to the dark side and there’s no turning back! After years of shunning celebrities in her Balenciaga campaigns, the Georgian designer has welcomed the stars with open arms, inviting everyone from Cardi B and Justin Bieber to the incredible actress Isabelle Huppert to take centre stage in recent seasons.

Now, just over a week after presenting her latest runway show at the New York Stock Exchange as part of her SS23 show, Demna is back to launch her latest campaign. In front of British artist Nadia Lee Cohen‘s camera is none other than Bella Hadid, who made her debut for the house in its emotional and impactful AW22 show in March.

 

Joining her is iconic singer Aya Nakamura, whose anthem “Djadja” was the sound of summer 2018. Nakamura also joined forces with Balenciaga on a line of merchandise and an Apple Music playlist. Nakamura also joined forces with Balenciaga on a line of merchandise and an Apple Music playlist, as part of a series in which Rammstein and RuPaul previously participated by sending their mixtapes to Demna.

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