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Bella Hadid, Shalom Harlow and Irina Shayk are the stars of the Versace SS19 advertising campaign.

Versace SS19 - Bella Hadid

After the recent acquisition by the Capri Group many of us thought that things would suddenly change. But Versace is still a family project. That’s why Donatella Versace has chosen three of its most beloved models in recent years to star in the new SS19 campaign.

In front of Steven Meisel’s lens (@stevenmeisel_) models such as Bella Hadid, Shalom Harlow or Irina Shayk wear the vibrant prints of the collection that are the result of inspiration in the archive of the company founded by Gianni Versace. Proposals range from single-shoulder bodice dresses to suits, from check jackets to dresses adorned with soft draping on the chest.

Versace SS19

The next spring-summer proposal is a line for women who are proud, strong and not afraid to be sexy. A bet on the legacy of the house that has become #must since we saw it on the catwalk.