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Bella Hadid stars in the first Facetime campaign for Jacquemus, entitled “Jacquemus at Home”, directed by Pierre-Ange Carlotti (@blackpierreange) from the safety of their respective pens.

Hadid, with a new haircut in the style of the ’00’s, poses with the different elements of the SS20 collection, including a yellow striped shirt, unbuttoned green trousers and the well-known acetate sunglasses, which are complemented with the brand’s bags.

La campaña hecha por Facetime demuestra de nuevo como la industria de la moda se está adaptando a las condiciones de encierro renunciando a un estilista, maquillador o escenógrafo para conseguir un enfoque más de DIY.

Considering that the post is approaching almost a million likes in less than 24 hours, to which one must add comments from various celebrities in the fashion world, perhaps this simpler approach to creating a campaign will have continuity even after the confinement is over.