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Billionaire Boys Club x Reebok announce the continuation of their historic partnership into 2021, tapping the iconic Instapump Fury BOOST for the first time. Available exclusively from BBC beginning April 23 before its wider release on April 29; the BBC x Reebok Instapump Fury BOOST “Earth and Water” Pack nods to natural elements via two adaptations of Steven Smith’s iconic Reebok design.

A symbol of “Earth”, the Pine Green/Boulder Grey/Triathlon Red colorway displays muted tones across the upper juxtaposed with a deep red Pump button, inner lining and graphite carbonsheath connecting the split outsole. Representing “Water” is a Dandy Blue/Sky Blue/Yellow Sensation execution colored with soft pastels across the upper, the inner linning and graphite carbón sheath.

“The concept, the colorways, the presentation -these are really nice expansions of my original designs” observed Steven Smith. “I always enjoy seeing what BBC is working on and love the way the colors are applied here in new ways. It’s an honor to see them taking an interest in the Fury”.

Each sneaker features OG design details including a CORDURA fabric upper, 3M reflective bladder; Premium leather toe box and iconic Pump button emblazoned with the classic BBC Helmet motif and Reebok Vector. In addition, the model integrates adidas’ revolutionary BOOST technology at the midsole in place of Reebok’s traditional Hexalite cushioning, carrying forward the first-of-its-kind global sportswear partnership launched in 2019.

“Instapump Fury BOOST is exactly something we would have tried back in 1994 if we had the technology” remarked Smith ahead of Instapumo Fury BOOST’s initial release in 2019. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brand’s technologies.”

The Billionaire Boys Club x Reebok Instapump Fury BOOST “Earth&Water” Pack ($200) is available since April 23 exclusively from BBC ICECREAM Flagship locations in NYC, London, Tokyo; the BBC ICECREAM Miami store and online at, and On April 29, the pack becomes available globally from Reebok in store, and from select local retailers throughout the United States.

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