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‘Bombshell’ is the latest Victoria’s Secret campaign and the brand’s first bilingual project. And what better star than Camila Cabello for this new project.
The launch focuses on the perfume of the same name, composed of notes of freshly cut peonies and exotic fruits. Once applied on the body, hints of citrus and Brazilian purple passion fruit; Shangri-la peony from Tibet and vanilla orchid from Madagascar begin to show.
“To me, being a Bombshell is about being exactly who you are and having the courage to celebrate who you are, every day. I’m excited to join Victoria’s Secret to embrace the Bombshell in every woman,” says Camila.
To celebrate the launch, Victoria’s Secret will unveil a reverse pop-up called ‘The Bombshell Gardens’ on New York’s High Line .