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Clocking in at less than three minutes, the South Bronx-born rapper formally announces her return with a series of proud and empowering bars. The song is also accompanied by a music video directed by Tanu Muino in which she and her group can be seen dancing to the beat.
UP” marks Cardi B’s first release of the year and serves as the second single from her upcoming album following “WAP” featuring Megan Thee Stallion.
Cardi is taking her time in releasing her album, having already stated that she refuses to succumb to industry pressure to constantly release new material. “If you don’t have a super crazy smash, it’s like ‘oh, you flop, flop flop.’ The song could be like two-times platinum, and it’s still flop, flop, flop. You’re always under pressure, and I feel like it’s not fair,” she said. “I feel like there’s male artists who go two years without putting a f*cking song out, and they don’t go, ‘Oh, you’re irrelevant. It’s over for you.’ Me, I didn’t put out songs for nine months, and it’s like, ‘Oh, she’s irrelevant. She’s over. She’s a flop. We told you that.’ That type of sh*t started to get to me, like crush me.”
She added, “I feel like I’m not gonna let that shit get to me to the point that I’m gonna put out a song that I’m not really in love with just ’cause.”
Cardi keep up your pace, it’s always worth the wait. Here’s “UP”: