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Carhartt presents the spring delivery of workwear for the new urban tribes materialised through the artistic lens of Elliot James Kennedy.

The campaign in an experimental version captured by the British photographer known for his vibrant portrayal of British culture projects the DIY essence that draws the scenario of the collection; between textured backgrounds and elements such as burnt phones or chess pieces.

Through all these creative compositions we can appreciate a series of iterations of archive pieces such as the “Single Knee Pants” or the “Chore Coats” versioned in pastel tones, and stylized with accessories such as hats and/or tie-dye socks.

The Carhartt WIP Spring 22 campaign will appear on selected billboards across Europe and the US this season. The collection itself will be available on the American label‘s webstore.

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