READ IN: Español
A few days ago Charaf and his team were showing us their SS20 campaign, if there is one element that stands out in the editorial it is the New Balance NB 327. Now, at last, we have a much more detailed view of the proposal.
An inspiration that drinks from the designer’s heritage, in which Moroccan oranges and his passion for tennis are represented in the color of each of the options. The proposal breathes the luxury that surrounds the life of Charaf Tejer, founder of the Parisian brand who is also co-founder of Pigalle and collaborator of Virgil Abloh. An all-inclusive look in which clean cuts and overlapping materials make sneakers truly elegant.