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As of this month, Chanel has officially changed its sales policy for its most popular bags, the “Classic Flap Bag” and the “Coco Handle”.

Each customer will only be able to buy one of these iconic bags per year. Also, Chanel has implemented a new policy for its leather goods, limiting consumers to buying no more than two of them a year.

The maison has raised the prices of its most popular products three times so far this year, but that doesn’t stop many fans from queuing up first thing in the morning to make sure they get their hands on one of its items.

Over the years, luxury brands have limited the number of bags customers can buy for resale. Recently, Hermès has also limited that only one person can buy the same bag twice a year.