Since 2019, Chanel has been raising the price of some of its most classic handbags. In the wake of the pandemic, the numbers have been steadily increasing in the United States.  This price increase is due to "unspecified exchange rate fluctuations, changes in production costs and to ensure that its bags cost more or less the same around the world". However, some senior figures within the industry say it is an "aggressive corporate strategy; asserting control over one of the brand's most popular products and targeting high-end rivals".

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