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We have all been victims of negativity and criticism on social networks. How can we fight hatred and take power away from those who hate? Well, Diesel has it very clear: with irony and irreverence.

Diesel - Haute Couture

Diesel – Haute Couture

For this reason, the Italian company has presented Haute Couture, a capsule with which, from 6 October, it will allow its customers to personalise the new garments, with the worst comments they have ever received, thus showing them proudly and making them unique.

Diesel - Haute Couture | Gucci Mane

Diesel – Haute Couture | Gucci Mane

With the aim of globalizing this attitude to the negativity of social networks, Diesel has selected a cast of controversial personalities who star in the campaign: Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira or Yoo Ah-In.

They have also chosen the worst comments ever received, and the Italian company has created exclusive articles for each: “The Bad Guy” for Minaj, “Fuck you, Imposter” for Gucci Mane, “Slut” for Thorne or “Bassoon” for Dorfman. All these celebrities are also protagonists of a series of video contents in which they ironically dance and celebrate the hatred they have received, sharing a common message: “the more hate you wear, the less you care“.

Un mesaje con intenciones sociales que esperamos impregne a todos aquellos cuyo leit-motiv es el “hating”.