Eytys ss21 pays tribute to Y2k and Gen Z

Eytys has just launched SS21 through a series of pieces with clear reminiscences to the 2000’s. Based on the legacy of Gen Z, Eytys explores new limits and studies the concept of the modern hero. 

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The collection features unisex pieces in a futuristic and oversized style. Thus, Eytys SS21 postulates different archetypes that emerged in Generation Z. This critical concept is translated into T-shirts with Z prints alluding to the modern anti-hero. “We like to laugh at ourselves”, said Schiller himself (@eytys), co-founder of Eytys.

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Thus, the brand focuses on classic pieces but reinvented to attend contemporary times.