Today, it is very common for a luxury fashion brand to use house codes that have stood the test of time. The truth is that they serve to represent the heritage and history of the brand. Versace has been no less.
The Italian firm is learning the tastes of a new generation of luxury consumers without losing that connection. Reinvent yourself or die.
We saw them for the first time in February of this year, however, the Trigreca sneakers have just come out in the fall.
The greca, along with Medusa‘s head, has been one of the essential elements of Versace’s language for more than two decades. These two emblems are precisely the protagonists of the brand’s latest launch.
Versace’s Trigreca sneaker is now available on the Versace website for 750 euros.
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