Gucci presents the 'Gucci Pineapple' collection

Cheerful and refined, Gucci’s new decorative motif combining pineapple and roses is the defining element of a varied and colourful collection of men’s ready-to-wear and accessories that smells of the new season. This distinctive design is inspired by the coats of arms associated with nobility and characteristic of historic flags.

The Gucci Pineapple collection combines the aesthetics of college sports and street fashion in a palette of pastel colours complemented by darker shades of blue and green to create a casual mood. Ready-to-wear garments – from formal wear to fleece-lined tracksuits – are adorned with a patch featuring the digits 22,705; the number of songs whose lyrics include some reference to Gucci. Sneakers and leather accessories complete the selection and are highlighted by the Pineapple motif in bright yellow that contrasts with the GG supreme canvas base.

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Gucci Pineapple comes to life through a lively and dynamic advertising campaign captured in one of the jet-set’s favourite winter destinations. The Colony Hotel in Palm Beach. In a setting that oozes intellectuality and carefree, our cast of characters are swept up in the relaxed, brightly coloured surroundings. With the bold retro designs of this beachside holiday destination as a backdrop, the images and videos take on a vintage character that evokes the timeless, playful style of the new capsule.

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The collection will be showcased in Gucci shops around the world through dedicated window displays and its successful Pop-Ups. Its aesthetic is inspired by the Pineapple motif and the gingham checks present in the collection. The space is bounded by a bright green vertical frame – outlined by strips of LED lights – and features an all-over upholstered paneling in a blue and white checkered fabric. The ambience is completed by a ruby red carpet and an illuminated sign with a pineapple and rose motif. The product selection will also be available online via gucci.com.