Playboy enters the denim universe

Playboy expands its borders and presents its first unisex denim collection. A total of 18 jeans in different styles designed to suit all tastes.

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Fitted, baggy, high-waisted, low-waisted, skater, straight? The denim universe is dominated by Playboy with its first collection available in a multitude of shades: from stonewashed to classic denim blue, including camouflage print and black waxed. But if there’s one detail that should be ever-present, it’s the iconic bunny – and it is.

“The development of the Playboy Denim range is a fusion of two American icons: Playboy as the iconic American brand and denim as the iconic American sportswear category. We have used the recognisable brand codes of the Rabbit Head and Masthead logos, interpreting them for a modern customer through custom rivets and crossover leather, embellished graphics, patches and prints. Quality and fit are a primary focus, offering stretch and rigid fabrics in a range of washes in our men’s and women’s silhouettes,” says Jason Mahler, Vice President of Design for BLBY Group.

You can now find the 18 new designs on the Playboy website.