Swatch leaps into the Year of the Rabbit

Swatch presents its special watch for the Lunar New Year. It is a fun, symbolic and stylish model that celebrates the amusing figure of the rabbit.

Swatch has always paid tribute to countless cultures, traditions and moments in life that bring joy. In 1999, the Swiss brand presented its first special watch for the Chinese New Year and has since reissued it with the different animals of the zodiac and a touch of humour.

This time, it’s the rabbit’s turn to welcome the Lunar New Year, so Swatch has designed a special watch full of symbolism and colours. An accessory so fun and energetic that everyone will want to wear it.

The rabbit is the fourth animal of the zodiac and, according to Chinese legend, represents a popular character who likes to be surrounded by family and friends. People born in the Year of the Rabbit tend to be calm, thoughtful, kind, serious, sincere and witty.

With this in mind, NEW GENT BIOCERAMIC stands out with its promising red and gold tones. These are associated with luck, vitality, abundance and happiness. The main motif of this model, however, are the ears, which act as hour and minute hands on the rabbit face of the golden dial, which are displayed on the strap loop and which protrude from the watch case like golden lugs.

Visit the Swatch website and discover all the details. And speaking of Chinese New Year… Have you seen LOEWE’s latest proposal?